“TV Everywhere allows cable network users to access content online,” Puneet Sikka reports for Market Realist. “According to the Adobe Digital Index Q1 2015 Digital Video Report, the penetration of TV Everywhere into households has gone up from 9.4% in 1Q14 to 13.2% in 1Q15.”
“Apple (AAPL) devices are playing an important role in this increased penetration,” Sikka reports. “According to the report, iPad, iPhone, and Apple TV took the first, second, and fourth positions for devices used in streaming online video for the TV Everywhere service.”
“Android-based devices took third position,” Sikka reports. “This means that Apple devices make up about two-thirds of the share for consumer use of TV Everywhere.”
Read more in the full article here.
MacDailyNews Take: Leverage. This bodes well for a long-awaited Apple Internet TV service, hopefully to be announced at a special media event this autumn. Calendar fourth quarter could be not only an Apple Watch Christmas, but an Apple TV Christmas, too!
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