“At Apple’s developer conference in San Francisco today, the company announced it has partnered with Square to develop a new version of hardware that lets consumers use Apple Pay in stores with a Square point-of-sale system,” Leena Rao reports for Fortune.
“Square is offering the first, new 250,000 Apple Pay readers to its customers for free,” Rao reports. “Apple says that the move helps expand the use of mobile payments.”
Rao reports, “Fortune sat down with Square’s founder Jack Dorsey to hear more about the new hardware, NFC and EMV integration, and more.”
Fortune: Will you deploy a sales force to market the new reader?
Dorsey: We need to push hard on getting readers to businesses, which is why we are giving 250,000 of the first wireless readers away for free. We will also do our standard sales and marketing push. And come fall, the wireless readers will be available to purchase in Apple’s retail stores.
Much more in the full article here.
MacDailyNews Take: This initiative will take Apple Pay into places where you’d never imagine it would be. Hopefully, there’ll be physical signage. Apple Pay locations will be marked on Maps with iOS 9, but likely not in some places that will have Apple Pay-capable square readers (temporary locations, like county fairs, flea markets, etc.)
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]