“It’s easy to be cynical about big companies’ claims that they cherish the environment. If that were so, why are industrial waste and emissions among the biggest reasons our planet is so screwed up?” David Lazarus writes for The Los Angeles Times. “Every so often, though, there’s reason for hope. Or at least a smidgen of hope.”
“Apple announced this week that it’s working with the World Wildlife Fund to protect 1 million acres of forest land in China, where the company does most of its manufacturing.,” Lazarus writes. “The company also said it’s aiming for 100% of its energy, and that of its suppliers, to come from renewable sources such as solar, wind and hydropower. ‘This won’t happen overnight — in fact, it will take years — but it’s important work that has to happen,’ said Apple Chief Executive Tim Cook.”
“Considering that we’re talking about the world’s largest corporation by market capitalization, these are moves that will force people to take notice. They set a powerful example for other businesses,” Lazarus writes. “They also show spineless politicians the world over that, yes, it’s possible to be socially responsible and still adhere to good old-fashioned capitalistic principles.”
Read more in the full article here.
MacDailyNews Take: Again, Apple leads, all others follow (hopefully, in this case).
Greenpeace: Apple is tech’s greenest – May 15, 2015
Apple expands renewable energy, new environmental initiatives in China – May 10, 2015
Apple releases 2014 Environmental Responsibility Report; targets rising water use, production partners’ emissions – July 10, 2014
How Apple took the lead on the environment – February 22, 2012