Glanceable moments will determine Apple Watch apps’ success or failure

“Forrester’s 2014 Consumer Technographics survey of 4,575 North American consumers reveals that 40 percent of smartphone owners are ‘tired of pulling my phone out of my pocket.’ No wonder. Smartphones have become an extension of our psyches — our confidence and our strength, our entertainer and our assistant,” Forrester Research’s Ted Schadler writes for ZDNet. “We look at them sometimes hundreds of times a day in our mobile moments of need. How many of those moments can shrink down to wrist size?”

“I believe that Apple Watch can succeed and even has a chance to make geeky watches cool,” Schadler writes. “But only if app designers and developers master a new kind of mobile moment we called glanceable moments — or micro moments.”

“Here’s a rule of thumb: people will stare at a desktop screen for 3 minutes. They will spend 30 seconds on their smartphone. But they will spend only 3 seconds with a watch app,” Schadler writes. “That’s a glanceable moment: 3 seconds to communicate vital information, deliver a service, or help someone take action.”

Good advice for Apple Watch developers in the full article here.

MacDailyNews Take: If you haven’t received your Apple Watch yet, you’re going to be amazed at how well it works out of the box! Everything is very well-thought-out, very Apple-esque. Steve Jobs would be proud.


  1. Just received my wife’s Green Sports Watch. Shocked that it came today considering we didn’t order it until 8:30 am the first day and it gave us an approximate delivery at the time of order of May 25th.

    They must be making them really fast!

  2. I have been pulling my phone out of my pocket, close on 20 years. It’s only gotten better over time. I just don’t see this as a compelling issue. Fitness tracking, for me, is a compelling issue.

    Based on another discussion, for proper use, both waking and sleeping, it would be best to have two watches. One dedicated to tracking your sleeping habits, and the other your waking habits. If they get that O2 sensor working, then you would be able to check for low O2 situations. Possibly an alarm to notify you, both haptic and audible.

    1. I’d love to see oximeter functionality!

      OTOH, for now, I have to say that I’m really liking the present functions. I haven’t really spent a lot of time thinking about exact percentages, but there is some percentage, significant enough that I notice it, of times that I pull my phone to look at a notification (email, text, whatever) and don’t want to respond right away.

      With the watch, I can just look at my wrist quickly and if it’s not urgent then I’m done spending attention on it.

      Sure, that sounds trivial, but it does save me a good bit of time and attention.

      I received my 42mm gray Sport / black sport band today, and I’m very impressed with it. It looks and works even better than I expected! It’s awfully damn nice!

      And the packaging, even though this is a modestly-priced watch as these things go, is actually on par with the boxes my two Rolex watches came in. Different, but frankly every bit as high quality. Granted, Rolex people often joke about how Timex makes better boxes than Rolex, but still, Apple has done an outstanding job.

      I’m easy to please but hard to impress and this thing has me impressed. FWIW.

  3. 3 min/30 sec/3 sec. What a dumb soundbite. Why would anyone believe anything written by Forrester about Apple. These losers have been wrong on their “research” at every turn. They are the Khardashians of computer analytics, with about the same level of integrity.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.