“While the geekerati made a big play of the reviews of the Apple Watch once Cupertino’s embargo lifted, the tightly knit circle of influencers in the Bay Area might be sporting a number of review units and developer samples, the real action for Apple’s product placement team is not on the VC-powered wrists of San Francisco, but on the mainstream cultural touchstones of media and megastardom in Hollywood, the Music Industry, and the world’s Fashion Houses,” Ewan Spence writes for Forbes.
“While this isn’t uncharted territory for Apple – the first iPad made an early public debut in a Stephen Colbert skit at the Grammys – the push be seen on the wrists of the powerful and the popular (as opposed to the online young and the restless start-ups) highlights once more the vision of the Apple Watch that Tim Cook is pushing,” Spence writes. “The Apple Watch is fashion… it is status… it is being part of the ‘in-crowd’… it is something far more than a smartwatch that lets you see your notifications.”
“The true product from Cupertino is not the wearable… it’s the influence, the mystery, the magic, and the status. And success will be measured in the world’s perception of Apple. Will it be mentioned in the same breath as Cartier, Ferrari, Tiffany, Rolex, Gucci, and the like?” Spence writes. “The Apple Watch is transformative – it is Tim Cook’s polyjuice potion. It will turn Cupertino from a technology company into a world-defining force of nature.”
Read more in the full article here.
MacDailyNews Take: Whether they’re mentioned in the same breath with those companies or not, Apple has been a world-defining force of nature for nearly four decades now.