“Since its announcement last September and subsequent release earlier this month [sic release is on April 24th], it is safe to say that the Apple Watch has caused less of a stir and more of a tidal wave, straddling the fashion and technology industries like no other product before it,” Scarlett Kilcooley-O’Halloran reports for Vogue.
“So who better to open the inaugural Condé Nast International Luxury Conference – fittingly staged in Florence, the birthplace of the Renaissance – than man of the hour Jony Ive, senior vice president of design at Apple,” Kilcooley-O’Halloran reports. “Joined onstage by one of his most revered contemporaries and friends, designer Marc Newson, who helped to create the Apple adornment, Ive explained to the conference’s host, Suzy Menkes, how the company’s approach to 21st-century luxury compares with traditional luxury as we know it.”
At Apple we don’t look at the world through predetermined market opportunities. What we’ve done fairly consistently is try to invest tremendous care in the development of our products. It’s not so much about things being touched personally – there are many ways to craft something. It’s easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care – that is a false assumption. — Jony Ive
Read more in the full article here.
For some reason, the thought of Apple associating itself with the luxury market turns my stomach. Am I the only one who feels this way?
Yes, you are alone with that opinion.😱👀💥😨
I doubt that you are the only one. I have seen a few other people post a similar opinion. But I believe that most people are fine with Apple’s approach with the Apple Watch. Let the luxury-minded have their fun, spend copious amounts of money, and subsidize the Apple Watch Sport for the rest of us. What is the harm? And why would Apple’s association with the luxury market nauseate you? Apple has always leaned in that direction in terms of its design, attention to detail, and quality.
In my opinion, Apple has always been this way. Beautiful products inside and out. The inside of a Mac is more artistic and creative than any piece of junk any of Apple’s so called competitors have ever come up with. The keynote where the interior of the MacBook Pro with retina display was first introduced comes to mind.
The seamless bond between Apple’s stunning hardware and software is already luxury computing, far better than the lesser grade competing experience. This is nothing new for Apple’s attitude or customer expectations, simply a new audience for Apple to show off to. Same Apple I’ve always loved.
No..