Instagram makes first foray into wearables with new Apple Watch app

“Instagram, which built a billion-dollar business on smartphones, is making its first foray into wearable technology with a new app for the Apple Watch,” Tim Bradshaw and Hannah Kuchler report for The Financial Times. “”

“The popular photo-sharing app, which is owned by Facebook, will use the smartwatch to help users keep up with their closest friends through alerts as soon as they post a picture,” Bradshaw and Kuchler report. “The move is notable because Instagram has so far stayed away from wearable devices, including Google’s Glass headset and smartwatches [sic stupidwateches] such as Samsung’s Galaxy Gear range.”

Bradshaw and Kuchler report, “Instagram has already become the go-to app for celebrities to post photos of themselves wearing Apple’s high-priced Edition gold watch, including pop stars Drake, Pharrell Williams and Katy Perry, as well as fashion designer Karl Lagerfeld.”

Read more in the full article here.

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6 Comments

  1. Whilst I can see perfectly good uses for a watch and for receiving notifications, things like this just seem like a complete pain in the behind. If you’re receiving that many notifications on your phone (especially from social media), even if they’re more easily dismissible on a watch, I really don’t see how they’re worth receiving in the first place. I just check my twitter every couple of hours or so and that’s more than enough. If people are checking more than that then surely they’re going to want to view it in the full phone app anyway? I can see a lot of apps being more useful on a watch, but I think we’ll quickly see a lot being a waste of time, much like many of the notification widgets are at the moment.

    1. You enjoy using Twitter. Some people like and use Instagram. For whatever floats their respective boats, there’s an app for that.

      (I personally avoid social media on the internet because I enjoy privacy and being employable.)

    2. The inconsistent part of this equation is that at least one person in this instagram equation has to pull out an iPhone to take a picture. If you receive an instagram and want to send one in return, then out comes your iPhone.

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