“Nearly 1 million people placed an order for an Apple Watch on the first day it was available, with most going for the cheapest model, a shopping research firm estimated,” Laura Mandaro reports for USA Today.
“Slice Intelligence said e-receipt data from 9,080 online shoppers indicate 957,000 people in the U.S. pre-ordered the smartwatch on Friday,” Mandaro reports. “On average, they ordered more than 1 watch (1.3), spending an average $503.83 a watch. An estimated 62% purchased the less-expensive Sport model.”
“If they bought the Apple Watch Sport, they spent $382.83 a watch; if they ordered the midtier Apple Watch, they spent $707.04,” Mandaro reports. “Unlike with past iPhone and iPad launches, Apple did not make the first-generation device available for purchase in its stores. Instead, interested customers were able to start placing pre-orders on Friday at 3:01 a.m. ET. Shipments start April 24 and, for some models, stretch into the summer. Apple has not released any order data.”
Read more in the full article here.
MacDailyNews Take: It took approximately 10 minutes for Apple to have the top-selling smartwatch of the year.