“The Apple Watch release is around the corner, with the much-awaited product available for pre-order on Friday,” Alex Rosenberg reports for CNBC.
“And according to one close Apple watcher, Max Wolff of Manhattan Venture Partners, Apple’s goal is not to generate a huge amount of sales with its watch, but to fire a shot at its tech competitors,” Rosenberg reports. “‘It’s really a way to push Apple Pay, which is really important, and to push the iPhone 6 Plus, definitely the iPhone 6. And it’s just another reason to be in this ecosystem, right? Because this is a war. This is basically four companies now that want to control everything a consumer does online — Facebook, Apple, Google, Microsoft,’ Wolff said.”
Read more in the full article here.
MacDailyNews Take: For Apple, it’s not about “war” per se, it’s about making life easier for users (as well as fixing something Apple created).
As we wrote on January 30th: With iPhone, Apple changed the fabric of our everyday lives: All around the world today, you see people constantly pulling phones from pockets and staring at them. With Apple Watch, Apple will change behavior worldwide once again. A quick glance at your Watch and you’re off. No more smartphone zombies. Watch and see.