“UBS‘s Steve Milunovich today weighs in on the recently released biography of Apple’s late co-founder, chairman and CEO, Steve Jobs, Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader, by Brent Schlender and Rick Tetzeli, and finds that it ‘better covers and understands Jobs’ work’ than did the prior biography, by Walter Isaacson, Steve Jobs,” Tiernan Ray reports for Barron’s.
“Milunovich finds lessons for Apple investors,” Ray reports. “Among the insights he glans are that ‘Tim Cook has been the right choice,’ for CEO.”
“Second, Milunovich concludes that Jobs’s genius for the consumer put the company in a position to capitalize on consumer tech for years to come,” Ray reports. “Specifically, Apple has room to move into the Internet of Things, more broadly, such as home automation… Milunovich also thinks Apple’s forthcoming corporate headquarters building, a donut-shaped colossus sometimes referred to as a spaceship, was not a sign of peaking, but of Jobs’s legacy.”
Much more in the full article here.
MacDailyNews Take: Correct on all counts.
Ken Segall: ‘Becoming Steve Jobs’ is a better portrait of Steve as a complete human being – March 27, 2015
Why Apple feels the need to defend Steve Jobs – March 27, 2015
Tim Bajarin: ‘Becoming Steve Jobs’ the most accurate portrayal written to date – March 27, 2015
Apple execs, including Tim Cook, praise new Steve Jobs biography, and criticize an old one – March 23, 2015
Disney CEO Bob Iger kept Steve Jobs’s cancer a secret for three years – March 20, 2015
The evolution of Steve Jobs: It’s time to revisit — and correct — the myth – March 20, 2015
Apple CEO Cook blasts Isaacson’s ‘Steve Jobs’ bio as a ‘just a rehash; a tremendous disservice’ – March 17, 2015
Steve Jobs: ‘I just don’t like television. Apple will never make a TV again’ – March 13, 2015
Tim Cook reportedly offered Steve Jobs his liver, but Jobs refused – March 12, 2015
Gruber: ‘Becoming Steve Jobs’ is a remarkable new book – March 3, 2015