“The Apple Watch may or may not be an impressive piece of design or technology,” Mike Elgan writes for Computerworld. “But one thing is certain: Apple’s preparations for retail sales of the watch are amazing.”
“Apple last year brought in Angela Ahrendts, the former CEO of luxury brand Burberry Group, to run its Apple Watch retail push,” Elgan writes. “Apple has 453 retails stores worldwide. But that’s not enough to sell the Apple Watch, apparently. Apple is building Apple Watch stores inside luxury department stores to sell its Edition line of watches, and it may even be constructing stand-alone stores that sell nothing except the watch.”
MacDailyNews Take: Yup.
How about “Apple Watch Stores” (either stores-within-stores or as separate entities, kiosks or otherwise grander) dedicated specifically to Apple Watch customers? Watch and see. – MacDailyNews, February 3, 2015
Say hello to dedicated Apple Watch Stores. – MacDailyNews, February 13, 2015
“Apple Stores will be totally reorganized to accommodate the Apple Watch. Tables and the layout will be rearranged,” Elgan writes. “One credible report estimates that 75% to 90% of each store’s retail staff will be dedicated to helping shoppers with the Apple Watch.”
Read more in the full article here.
MacDailyNews Take: Again, if you know you have Apple Store business to conduct, make sure you get it in before April 10th. The rest of the month and for some time beyond could be dicey.
Apple considering dedicated Apple Watch stores – February 19, 2015
Apple building secret Apple Watch store-within-a-store at high-end Paris department store – February 19, 2015
Jony Ive and Angela Ahrendts working on Apple Retail Store redesign for Apple Watch – February 16, 2015
Wave goodbye to the last of Apple’s mini-stores – February 13, 2015
The Apple Watch could push techies out of Apple Retail Stores – How about ‘Apple Watch Stores?’ – February 3, 2015
Apple retail veteran Bob Bridger is leaving; big changes coming – February 3, 2015