Why critics owe Apple CEO Tim Cook an apology

“Think back several months; you may recall that some pundits thought Apple CEO Tim Cook wasn’t up to the job,” Jonny Evans writes for Computerworld. “Today there’s little evidence to justify those claims.”

“Apple’s decision to offer a trade-in deal for Android users purchasing an iPhone is likely to have a significant impact on Apple Watch sales. After all, if you want an Apple Watch, you’ll need an iPhone 5 or later to use it – and the combination of Watch and iPhone looks to be of growing interest to smartphone users, if only to see what they can do,” Evans writes. “Gartner analyst Robert Hetu says: ‘Apple continues to find ways to connect and make itself indispensable to consumers.’” 40 percent of iPhone owners are already interested in purchasing an Apple Watch.”

Much more in the full article here.

MacDailyNews Take: As we’ve written many times:

Those who underestimate Tim Cook are in for a rude awakening.


  1. In a recent interview, Tim Cook said that the core philosophy of Apple is not to put themselves in a box, and by not doing so, anything is possible. As Apple coffers continue to grow to astounding amounts of money, there’s a whole host of things Apple could take on, and most likely be successful at. Looks like TV may be next. Comcast, Verizon, and the rest of the cable industry must be shaking in their boots.

    1. At this time, with Tim Cook at the helm, Apple has never been better positioned to double its share price. If you think that’s a fantastical statement consider this list:

      1. Apple Watch – poised to sell 30 to 40 million units in the US alone.

      2. Apple TV – current models are close-out priced in oder to usher in a new Apple TV with new capabilities.

      3. Apple TV Service – breaking the cable satellite subscription model, and ushering in a skinny bundle version, perhaps even with pick-your-own channels.

      4. Stand Alone Services – services from the likes of HBO and ESPN which *will* be available on Apple TV eventually, and which will break the cable/satellite hegemony.

      5. Apple ISP Services – with rumors of satellite and wifi research and deal-making continually popping up, there’s a good chance that something along these lines comes to fruition.

      6. Apple Car Play – and not just entertainment and navigation systems, but perhaps a joint venture on an Apple car with an existing car manufacturer. Maybe even an independent car venture from Apple. Who wouldn’t buy one?

      7. Things We Don’t Know That We Don’t Know – Apple is always surprising us. They never sit on their hands waiting for others to invent.

      With all of this in mind, if any one or two of these things pan out Apple will revolutionize at least one more industry in the near future. Every time it does the stock doubles or triples.

    1. LOL! Yeah, whatever happened to those jokers? Literally: there was some assw*pe named “Joker” who seemed to post nothing but “Fire Tim Cook” day after day. Think we’ll get apologies from those guys? No, because they just disappear, like all cowards.


            1. Hi Zeke. Clueless as usual. You always spin the facts to fit your storyline. A: I never short AAPL. Or any other equity Zeke. B: I do believe in taking profit and getting back into a position in that equity Zeke. No Zeke, I’m not a market timer. I simply believe in taking profit when I’m comfortably ahead. That is something that I do occasionally and have never been sorry. It’s called discipline Zeke. You do remember September 2012 don’t you Zeke? So do I. When AAPL hit 700 I sold it all Zeke. Discipline and following a conservative plan saved my ass. How about you? How much money did you make in AAPL in 2013 and half of 2014 Zeke (oh boy, here come the bullshit stories)? With only a few exceptions I invested that money for the next year in PCLN,NFLX,AMZN and DIS. I did quite well. I got back into AAPL slowly during the past year. I’m quite happy with the results. I have many shares as well as many options way out in 2016. I don’t believe in buy and hold. Its not a plan. It’s as simple as that. And Zeke………….AAPL did go down. 40%! All stocks go up and all stocks go down eventually Zeke.

            2. Hi, GM. Bullshitting as usual, I see. How long did it take you to find four stocks that doubled during 2013 so you could say you invested in them? And BTW, even AAPL was up in 2013.

              So you timed the market perfectly in 2012 and sold AAPL at its (then) all time high, and then took that money and put it in 4 stocks that you clairvoyantly knew would double or nearly so. Tell me again, why is it you’re still peddling computer services to small businesses instead of retired?

              Me? Yeah, I’m retired. I do whatever I want to do on any given day. I’m about 30% ahead of where I was in September of 2012, and I’ve been collecting some nice dividends lately. As a matter of fact AAPL just paid for a new house on 3 acres here in Oregon. Life is good. I don’t need validation from wannabe Gordon Geckos.

            1. I’m not a troll and anyone, including MDN, who thinks Tim is up to the challenge of leading Apple Inc., needs to check with the barons of Wall Street and see if you can get them to tell you why AAPL is priced at about one-third of its value. The answer, in case you don’t have time to make the calls, is that they have little confidence in Tim’s ability to lead. That may change is the watch is a home run, but we’ll just have to see, won’t we? Current excitement may be a bit of classic irrational exuberance. Being a significant holder of AAPL I hope the watch is all what is hoped for and that Tim is crowned the best Capitalist in history. Alas, he’s not and never will be.

            2. Funny how suddenly in one day on one post, both GM and Jay Morrison, two shameless chased away trolls suddenly appear…

              Is it GM that stinks of Jay Morrison leak, or Jay Morrison that GM shits out???

              GM = Jay Morrison – Branded and exposed.

          1. You certainly did you lying dick.

            You even whined that “YOU were getting sick and tired of him..,” for which you got balled out you little arrogant prick that still has the balls to come back here and pose.

            In all the years on this site there’s never been one as despised and as yellow as you you scumbag.

            So piss off and die you miserable specimen of a human you LA rat.

  2. In other cultures, in other times, critics of the King were imprisoned, executed, and/or beheaded.
    “Firing’s too good for them.” — Hanover Fiske, from the movie Heavy Metal (1981)
    Apologies? Bull$hit. We don’t need no stinking apologies. Make them accountable. Fire them.

  3. Wall Street has such high regard for Jeff Bezos an Elon Musk but disrespect Tim Cook. Why? Because he’s not Steve Jobs. At least that’s what they say. However, I never thought Wall Street had much respect for Steve Jobs, either. I’m hoping it’s not some anti-gay thing that’s the problem. Tim Cook doesn’t have the stage presence of Steve Jobs, but he gets around meeting other company CEO’s and making deals so I’m sure he gets his ideas across.

    I really don’t quite know what Wall Street looks for in a CEO but it must be the type of CEO that takes huge risks to eventually make huge profits and that’s not Tim Cook. In my eyes, Tim Cook seems to be doing a fine job of putting value into the company and he’s certainly returning money to shareholders. I’d think he’s about a perfect a CEO as a shareholder could ask for but there are plenty around who seem disagree with that opinion.

    1. I’ve watched Tim Cook’s presentations. His stage presence is different than SJ’s but certainly every bit as powerful. He is very enthusiastic about the products. His only lacking is a Reality Distortion Field, and that was more than a little overstated, anyway, at least when it came to presentations.

    2. It takes time for even the clueless to get a clue. There will always be the haters, hard wired to repel what they cannot or refuse to understand. That said, Tim Cook will make many investors much more wealthy, and over time, his efforts will gain their own appreciation.

      I’ve found that people, pundits especially, tend to catastrophise, and assume that in the vacuum of a personna as powerful as that of Steve Jobs, that Tim Cook would surely fail. But I urge you to read one of the best business books I’ve ever found, “The Outsiders” by William Thorndike. He examined the legacies of several great CEOs, each with a different approach, but all with a common measure of success: asset allocation. Only a few CEOs really understand that, and those who do can take their companies to levels few could imagine. It’s not always the loudest voice in the room who matters, but often, the quiet ones who can dramatically use a company’s financial resources, talent and sound management to succeed where others fail. You can’t measure this over one year, but several years from now, we will better understand how Cook stacks up. Already, the indications are very good.

      I close with a most poignant quote from Monica Lewinsky, who just gave a stirring and insightful TED talk on cyberbullying. While her talk relates to the salacious and often mean-spirited actions of Internet bullies and tabloids toward women, her thoughts also point to the behavior of people like Henry Blodgett of cheap-shot business tabloid Business Insider:

      “A marketplace has emerged. Public humiliation is a commodity and shame is an industry. Money is made through clicks. The more shame, the more clicks. The more clicks, the more advertising dollars.”
      – Monica Lewinsky
      TED Talk on cyberbullying

      Here’s the link. It’s well worth your time.

    3. What Wall Street is looking for in a CEO is someone who can do the monkey dance and recite “Developers, developers, developers, developers!” with the proper cadence and hand gestures.

  4. ummmm… the guy runs a computer company that can’t seem to get motivated to fix a failed IMAP email application, and is quite happy to hose his enterprise clients and their sys admins for two years while promising, in a public forum, to make it work.

    No apologies from this pundit; the guy is a sham.

      1. Einstein is credited with pointing out that trying the same thing over and over is the definition of insanity. Mark keeps posting here over and over.
        1) Tons of us have IMAP accounts with no problems.
        2) Mark never gives any details
        3) Apple keeps rewriting Mail.app
        I can only conclude Mark is either a) not trying new releases (there’s that “no details” issue) or b) has an IMAP server issue at work rather than an IMAP client issue.

        1. Sorry, but Mail should have been fixed by now and it’s not.

          You may not be having trouble, but I and many others have for well over a year.

          I used to love Mail, it’s no longer the great App it was nor non-Apple email I’m afraid.

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