“Apple is preparing to launch another program to boost iPhone sales in its stores, a stated goal of CEO Tim Cook,” Mark Gurman reports for 9to5Mac.
“According to sources, Apple will soon introduce a new recycling and trade-in program that will accept non-Apple smartphones, notably including Android devices, in exchange for gift cards to be used toward the purchase of new iPhones,” Gurman reports. “In continuing to court Android switchers, Apple will use a similar system to the one it uses to repurchase iPhones, whereby Apple Retail Store employees determine trade-in values for devices by considering their cosmetic and functional condition.”
Gurman reports, “The new program will begin in the coming weeks, following extensive training programs for retail store employees that will begin later this week.”
MacDailyNews Take: Boom!
Time for that Apple Watch-compatible iPhone you always wanted, Android settlers!
(We can’t wait to see what trade-in values Apple employees determine for some of these patent- and trade dress-infringing fragmandroid iPhone knockoffs.)