“Through its sales and income, Apple has earned the right to disrupt many new markets. It has managed this with the desktop computer, with the smartphone, and now is doing the same with the connected world,” Ewan Spence writes for Forbes. “At each step it has infected something that is even more personal than the time before. Companies since the dawn of business have attempted to do this, but only a select few gain the trust, the position, and the authority to literally reshape the world. Apple’s final goal is to disrupt society.”
“Apple’s dominance permeates society,” Spence writes. “The iPhone is the biggest selling smartphone in the world, portable computing is dominated by the MacBook range, the iPad family is still one of the strongest tablet lines, and in the Apple Watch Cupertino is taking steps to build an even more personal relationship”
“What has Tim Cook achieved? Philosophically he has managed to place Apple at every major intersection of life. He has placed his physical agents of change exactly where they need to be,” Spence writes. “For what purpose? To make the world a better place, to use technology to create a better society; to redefine how the human race interacts with technology; and perhaps attempting to alter the course of human evolution.
Read more in the full article – recommended – here.
MacDailyNews Take: Clearly, Ewan gets it (even though he gives too much credit to Cook and not enough to Steve Jobs – after all, Steve was responsible for 3/4’s Ewan’s short list and for much more beyond that – or to Jony Ive, who is the “Steve Jobs” perfectionist of Apple, where design reigns supreme). This is not to slight Cook in any way, he was integral to everything post-Mac, just to give Jobs and Ive the proper credit. Without Jobs, Apple does not even exist and it was Jobs, even while being ravaged by cancer for years, and Ive who guided Apple to where it is today. Jony Ive is the most powerful person at Apple, as designed by Steve Jobs, not Tim Cook.
With iPhone, Apple changed the fabric of our everyday lives: All around the world today, you see people constantly pulling phones from pockets and staring at them. With Apple Watch, Apple will change behavior worldwide once again. A quick glance at your Watch and you’re off. No more smartphone zombies. Watch and see. – MacDailyNews Take, January 30, 2015
Jony Ive is the most powerful person at Apple – December 12, 2014
It’s Sir Jonathan Ive’s Apple, Tim Cook just fronts it – September 18, 2013
Jony Ive hasn’t been given too much power at Apple – because he’s always had it – February 5, 2013
Steve Jobs left design chief Jonathan Ive ‘more operational power’ than anyone else at Apple – October 21, 2011