“The Apple Watch is here at last — and the fashion retail world is getting firmly behind it,” Kari Hamanaka and Miles Socha report for Women’s Wear Daily. “Apple Watch will be available to preview at Galeries Lafayette in Paris, Isetan in Tokyo and Selfridges in London on April 10. It is understood those doors will host shop-in-shops in high-visibility locations custom-designed to support high service quotients, with Selfridges putting the smartwatch in its Wonder Room, Isetan on its ground floor and Galeries Lafayette on its first floor amid European brands. The size of the installations could not be learned, but are to incorporate bespoke tables that display the watches under glass with special lighting and animations. Sales specialists are to assist customers in discovering and trying on different models, also ensuring the setup so they are fully operational when they leave the shop.”
“In tandem with the April 24 launch, select specialty stores will sell individually chosen selections of the Apple Watch: Colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin. It is understood 10 Corso Como in Milan will also get the product at a later date,” Hamanaka and Socha report. “In addition, Hong Kong-based specialty retailer Lane Crawford is to preview the Apple Watch in its personal shopping Platinum Suites from April 10 in Hong Kong, Shanghai, Beijing and Chengdu locations.”
“‘The experience of shopping for an Apple Watch is a deeply personal one. The department stores and specialty stores that we’re working with are some of the best in the world at offering such experiences, so it was natural for us to see our product there,’ said Paul Deneve, Apple’s vice president of special projects who joined the tech company after years helming fashion houses including Yves Saint Laurent, Lanvin and Nina Ricci. ‘Given the very focused distribution that we’ve pursued for this launch, every door that sells Apple Watch will provide a unique experience for every customer that walks in,'” Hamanaka and Socha report. “Leveraging Deneve’s deep relations with international retailers, Apple started its charm offensive with the fashion community in September, when it unveiled the smartwatch at Colette, later hosting a dinner for retail, luxury and editorial elite at Azzedine Alaïa’s Marais headquarters.”
Much more in the full article here.
MacDailyNews Take: Anything that helps to alleviate the coming worsening of the Apple Retail Store crush is very welcome indeed.
[Thanks to MacDailyNews Reader “Sarah” for the heads up.]
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