“Email open rates on Android devices dropped 30% year-on-year while total opens on iPads and iPhones increased by 18% and 5% respectively,” Engage Customer reports. “Nokia also lost market share showing a drop of 68% in the number of emails opened on their phones compared to the same period in 2014.”
“SendGrid analysed millions of emails opened in a 10-day period at the start of 2015 and compared it to the same period in 2014,” Engage Customer reports. “France, Germany and Spain all favour Apple devices when opening emails. 47% of emails in France are opened on an Apple device, 46% in Germany and 47% in Spain. Italy, in contrast, saw a decrease of 44% year-on-year in the use of iPhones to read emails. Yet Apple products remain the most used in Italy overall with 50% of emails opened on an Apple device, including a 15% increase in the use of iPad.”
Engage Customer reports, “More than half of all email (54%) in the UK is opened on an Apple device while only 8% is opened on an Android and open rates on the latter are falling fast.”
Read more in the full article here.
[Attribution: The Loop. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]