U.S. college students prefer Apple iPhone and iPad over sex and beer

Founded in 1987, Student Monitor provides syndicated and custom market research services focused exclusively on the college student market.

Student Monitor researchers “asked 1,200 U.S. undergraduates last fall to choose ‘what’s in on campus’ from a list of 77 options,” Philip Elmer-DeWitt reports for Fortune.

“Among the top 15, the iPhone was first,” P.E.D. reports.

And Apple’s iPad was 5th, ahead of both “drinking beer” and “hooking up.”

What’s in on campus?
Student Monitor: What's in on campus?

Full article here.

MacDailyNews Take: Who’d they poll, Lambda Lambda Lambda frat brothers?

Lambda Lambda Lambda, Tri-Lambs, Booger

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

Related articles:
Poll: More Americans choose smartphones over sex – February 8, 2014
Some men would give up sex for a month to get Apple’s iPhone 5 two weeks early – August 16, 2012
Eleven percent of bachelors would rather have new Apple iPad than have sex – April 18, 2012
Report: iPhone users have more sex than BlackBerry, Android sufferers – August 10, 2010
Who’s sexier, Scarlett Johannson or Apple’s iPhone? – October 26, 2007
Survey: Apple iPod bigger than beer among college students – June 8, 2006


    1. Maybe they have never learned the slow dance and the downstream effects (getting laid while really horny). Cannot imagine dancing to the bullshit that passes on the radio these days.

      Maybe the instant gratification crowd has yet to discover that half the fun is getting there. Mae West once said “anything worth doing is worth doing S-L-O-W-L-Y”.


      Check out track 9, boys and girls.

  1. Hum, ok if you say …..

    I’m thinking naked girl or use iPhone – I’m going with naked girl ( or boy whatever YOUR case is) ….

    but the Survey Says:

    iPhone, wow a superpower of some kind to rate over sex!

  2. WTF has happened to college kids? I realize that I came of age before AIDS and all the rest scared the shit out of everyone, but Jeezuz.
    1-Great Sex
    2-Pretty Good Sex
    3-Mediocre Sex
    4-Pot Party

    Not sure how far down the list any electronic device would be, but it is well down the list.

    Maybe those polled have just not had any or maybe they aren’t doing it right.

  3. Sekkusu shinai shokogun comes, or rather doesn’t come, to America.

    Why have young people in Japan stopped having sex?

    There’s an theory that this is one of nature’s secret weapons against human over-population. Fine with me! Except, much as I like coffee and my Apple gear, the natural high and form of human intimacy known as sex is not getting tossed out my behavioral window. I already know how to avoid over-populating miracle planet Earth, our only home. 😀

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