“Six months after buying the subscription music service Beats Music, Apple is actively working to launch a completely new paid streaming music service that will compete with Spotify and Rdio,” Mark Gurman reports for 9to5Mac. “Yet to be named, the new service is entirely Apple-designed, yet leverages Beats’ technologies and music content, a collaboration that has thus far led to personnel challenges and delays. Multiple sources within Apple and the music industry have provided the first in-depth details of Apple’s upcoming streaming service.”

“Apple has decided to deeply integrate Beats into iOS, iTunes, and the Apple TV,” Gurman reports. “The company is currently developing new Beats-infused versions of the Music application for the iPad, iPhone, and iPod touch, as well as an updated iTunes application for computers that deeply integrates Beats functionality. A new Apple TV application is also in the works.”

“The new streaming service will also mark the first time Apple offers an Android application developed entirely in-house,” Gurman reports. “Contrasting with former Apple CEO Steve Jobs, Tim Cook said in 2013 that Apple has ‘no religious issue’ against developing an Android application. ‘If we thought it made sense to do that, we would do that,’ he said, and in this case, it makes sense given Android’s significant market share, Beats’ existing subscriber base, and the opportunity to give Android users a small taste of Apple’s software.”

Much more in the full article – very highly recommended – here.

MacDailyNews Take: iTunes Music.