Yahoo gains further US search share; Google falls below 75% for first time

“January saw Yahoo further increase the gain it made in US search share last month, according to the latest data from independent website analytics provider, StatCounter. Google fell below 75% in the US for the first time since StatCounter Global Stats began recording data (July 2008).

StatCounter Global Stats reports that in January, Google took 74.8% of US search referrals followed by Bing on 12.4% and Yahoo on 10.9%, its highest US search share for over five years.

“Some analysts expected Yahoo to fall in January as a result of Firefox users switching back to Google. In fact Yahoo has increased US search share by half a percentage point,” commented Aodhan Cullen, CEO, StatCounter, in a statement. “It will be fascinating to see if these gains continue.”

Yahoo CEO Marissa Mayer (photo by Brigitte Lacombe)
Yahoo CEO Marissa Mayer (photo by Brigitte Lacombe)
StatCounter has also run a special report on US search engine usage by Firefox users only. Yahoo-on-Firefox usage in the US increased from 9.9% in November 2014 to 28.3% in January. Over the same period Google-on-Firefox usage in the US fell from 81.9% to 63.9%.

StatCounter says that it is only Firefox users responsible for the change in US search share. “When we removed Firefox usage from the US search data, Yahoo’s gains and Google’s losses were erased,” commented Aodhan Cullen. “This highlights the importance of the default search option and the significance of the upcoming Safari search deal for the major players.”

Firefox users generated 14% of US internet usage in January according to StatCounter, whose main business is to provide independent website analytics, including a free option. StatCounter Global Stats data is based on over 15 billion page views per month to over three million websites.

More info here here.

Source: StatCounter

MacDailyNews Take: Push the big red button that Steve left you, Tim!

Google’s going to rue the day they got greedy by deciding to try to work against Apple instead of with them.MacDailyNews, March 9, 2010

[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]

Related articles:
Microsoft, Yahoo vie to become Apple Safari’s default search option – November 26, 2014
Firefox dumps Google for default U.S. search, switches to Yahoo/Bing – November 20, 2014

42 Comments

  1. I’ve started using Yahoo more lately because it’s a real drag when I use google search, directions within Safari are hijacked by Google maps.

    I wish Apple would address this issue and give us a choice to what mapping software is going to direct us within Safari. Personally I love my iOs Maps!

      1. Blekko, too. #1 need: No wasted time to find things.

        I personally would like to see comprehensive subject specific search engines. Some exist, but not enough good ones.

        After having to deal with Google, I have come to hate wading through their endless mostly irrelevant search results even with advanced search terms.

        I have no use for Baidu, Alibaba & fake listing search results.

        Google has reason to put those fakes up because they generate hit cash.

      2. I have gone from DDG to Yahoo, it just simply doesn’t give the broad search returns I needed and its image search is sadly very poor by comparison to Google and Yahoo plus the way it displays them is awkward. I will give it another go as and when it improves which I hope it does.

          1. It can be “anymore” although “any more” is preferred in polite company, so I guess it’s OK here.

            So Google got lexified—they are officially a verb! I do believe this glorification of their search engine has gone to their heads. But mark my words, one day they will wake up to a revised dictionary definition:

            Googled (past participle): to become identified, through one’s usage of the Google search engine, as one whose identity, location, and personal interests are catalogued for sale to advertisers

            1. In technical writing, we learn to use as few words as necessary to express the meaning.

              You quit the site here before for unknown but welcome reasons. Can you be more honest and sincere and quit again for real?

  2. I don’t want to pop anyone’s bubble (or Marissa’s yoga ball), but the study looked at JUST Firefox user’s search engine preferences. While it is true that among Firefox users, Google usage dropped significantly, when aggregated into all search engines, the difference disappeared because of sheer numbers of many more users of other browers.
    dan

    1. Yep, search is to Google what Office and Windows are to Microsoft. In both cases, that core is the only thing making any money, and as it slowly evaporates, they flail about, throwing money at this initiative and that, trying to find some other source of income to staunch the bleeding.

      ——RM

    1. “Judgement” is still required, however.

      Google rankings, which represent crowdsourced intelligence, are arguably superior to Wiki entries which are editable by a community of enthusiasts with time on their hands—a cauldron of bias.

      Google has of course been accused of salting the tail themselves, through alteration of their page ranking algorithms to promote clients who have paid extra.

      Another case of the lesser of two evils. Just—never expect to locate ultimate truth on the Internet.

        1. I hesitate to correct one who has complimented me, but the J word can be spelt with or without an extra “e”, according to my father’s Merriam-Webster’s Seventh New Collegiate Dictionary. A bit old perhaps but google it and you’ll see both forms are accepted.

      1. Google also specifically refuses to index material it doesn’t like. For instance, gun manufacturers. NARAL convinced Google to remove pregnancy center listings. There are many, many more examples.

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