Apple Retail Stores to keep gold Apple Watches in MagSafe-equipped safes

“Apple is preparing to take some pages out of the traditional jewelry store playbook,” Mark Gurman reports for 9to5Mac.

“For the upcoming 18-karat gold Apple Watch Edition, Apple is planning several new features for its retail stores to support the device,” Gurman reports. “As we reported several months ago, Apple is planning on allowing customers to actually try on the watches and test out different band styles inside of stores. With the high-expected price tag of the gold watch models, Apple will also step up its security features for stores.”

“Apple will outfit its official retail stores with safes to house the more expensive, gold ‘Edition’ variants of the upcoming Apple Watch, according to sources,” Gurman reports. “The custom-designed safes will be outfitted with Apple Watch MagSafe chargers in order to keep the demo units charged up and ready to go for the next day of business. Apple has already begun installing the safes in some stores ahead of the Apple Watch’s expected release in April…”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Lynn Weiler” for the heads up.]


  1. I pray they have a better name for the “Edition” Apple Watch model.

    It doesn’t even have to be a whole lot better. Just not the nonsensical “Edition” edition.

    Even “Gold Edition” Apple Watch would do.

    1. 6 months from October, when new iPads and iPhones go on sale. Expect it to stay in March for years.

      And for the record, all they ever said was early in 2015. Jan-Apr are early 2015 for Apple, May-Aug are mid 2015, Sep-Dec are late 2015.

    2. Liar. Apple never gave a date or even a month for the watch, they said in Early 2015, which if it comes out in the first half that is “early 2015”.

      Try again.

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