“Apple has been beefing up its music analytics in the run-up to the expected launch of its music service,” Lisa Fleisher reports for The Wall Street Journal.
“Apple recently purchased London-based Semetric, which produces an analytics service that tracks music sales, illegal downloads and social-networking mentions, a person familiar with the acquisition said. Terms of the deal weren’t available,” Fleisher reports. “An Apple attorney joined Semetric’s board in October, British music blog Music Ally reported Wednesday, citing public filings.”
“Semetric’s Musicmetric service has worked with services such as Spotify to provide analytics to help artists track their content,” Fleisher reports. “‘Artists don’t really know how much they’re getting listened to, who is listening,’ said Mark Mulligan, research director at U.K.-based MIdia Research, a media and tech analysis company. That type of analysis could help Apple’s streaming service position itself as artist-friendly, he said. ”
Read more in the full article here.
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