“The Apple Watch is the most divisive product Apple’s launched since the iPhone, with plenty of detractors saying it’s not even going to be an iPod-size hit. “It’s a niche techie device that normal people aren’t going to want to wear,” is the general complaint I’ve heard,” Buster Hein writes for Cult of Mac. “But after roaming the fitness and wearables section at CES, I’m certain Apple Watch is going to destroy half the companies battling in this space within the next two to three years. It’s not even going to be a close fight.”
“Apple Watch isn’t just a fitness band. It’s not just a fashion accessory either,” Hein writes. “But those are really the only two things the competition is making: accelerometers wrapped in a fitness bracelet, or fashionable watches that kind of talk to your phone. Apple Watch is both of these and much, much more.”
“At CES, it became immediately clear that the rest of the industry still has no idea what regular people might want to use wearables for, other than tracking movement and footsteps. And even though Apple shined a bright light on the future of wearables in September, most of the industry hasn’t caught on to what makes Apple Watch special,” Hein writes. “There are four big points all the other major players seem to be missing.”
Read more in the full article here.
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