Currently, 5% of US iPhone users say they’re very likely to buy an Apple Watch

“The Apple Watch is on its way. Who’s going to buy it?” Mike Murphy asks for Quartz. “Over the past week, Quartz polled 811 US smartphone owners using SurveyMonkey Audience. And it seems many are waiting to see the watch in person before they decide to buy one.”

“The first Apple Watch will require an iPhone to work, and about half of our survey group already owns one,’ Murphy reports. “Of those, only about 2% said they were extremely likely to buy an Apple Watch in the next 12 months, and another 3% said they were very likely. A total 20% said they were at least somewhat likely. The percentage of those unlikely to buy one was even greater for non-iPhone owners, who would also need to acquire iPhones to use Apple Watches. More than 90% said they weren’t likely to get an Apple Watch, and fewer than 1% were extremely likely to buy one.”

“More than half of those interested in buying an Apple Watch said they would first go to an Apple Store to see the watch. Fewer than 3% said they would go to a high-end watch store. This is huge for Apple,” Murphy reports. “With over 400 Apple Stores worldwide and highly trained staff — now under the watch of Burberry’s former CEO — Apple has a physical advantage over competing smartwatch and wearable brands that have to rely on placements in big-box electronics stores.”

Read more in the full article here.


  1. I’m an Apple Junkie. Stood in line for numerous iPhones. Bought one of the first iPads. Have used Apple TV since Gen 1. Have owned almost every model of iPod. Was SERIOUSLY looking forward to iWatch.

    From what I’ve seen so far, I will not be buying an iwatch.

    It’s seriously ugly. It looks like a watch. In addition to being amazing technologically, Apple products have historically been cool to wear and hold. This thing looks like crap. It could have been so much cooler and more fun. Very disappointed.

    There are a number of cooler products out there that are similarly functional. Will try these and hope one works.

    Apple will surely sell millions of these, but unless they change the design significantly, it will nowhere be near the blockbuster product it could have been. If the design was better the numbers of those intending and likely to buy one would have been above 50-60%, not 2-3%

    1. And as always you will regret your premature hasty decision about new Apple stuff. No one said you have to decide now. I think people must be attention seeking with such bold declarative statements that only immature doofuses would bother with. Beauty is in the eye of the beholder. I will be buying an Apple Watch because, you know hey, Apple has yet to disappoint with a new product.

    2. Cooler products? Maybe, but that’s partly a matter of taste. If anybody understands how marketing influences the cool factor, it’s Angela Ahrendts.

      Similarly functional? Not by a mile. That’s what all the would-be competitors would like you to think. But when the Apple Watch is available, you’ll see what a joke that is.

    3. So what you’re saying is, you’re not an early adopter. You’ve bought many iPhones (not the first) and one of the first iPads (not the first). You made an exception for the first gen Apple TV, but that’s not exactly a revolutionary new category of computing on par with the iPhone, iPad, or Apple Watch.

      Like about 95% of the people in this survey, you’re just not an early adopter new computing devices. I don’t think your views on Apple Watch are meaningful and this point. Once Apple Watches is actually released, and the early adopters let you and everyone else know exactly how great or not great it is in real world use, then your opinion on the matter might be relevant. For now, you seem too hung up on just what it looks like in screenshots.

    4. Hey AJ, I imagine you would like to see it look like one of those gigantic Invictas that are sold late at night on the shopping channels. You know, the ones that are the size of a dinner plate and come in all kinds of gaudy colors and bizarro shapes.

      Actually that sounds like something Microsoft would develop for low class, tasteless cretins like you. Why not send them the suggestion?

    5. Its a watch, that will do infinitely more than any other wearable on the market when it hits, what do you want it to look like for wearable tech? You must be seriously confused about how things work,

    6. The fact that u effectively must be connected to a smartphone for the iWatch to really work is an issue for me. Oart of it is the Bluetooth which I presume is the way it connexts. I’m trying to cut down on exposure to EMF radiation and Bluetooth is about as bad as cell phone radiation. Having this on the wrist all the time with the radiation pressed on my skin constantly: no thanks.

      The other problem is the size of the screen and input methods. I’m still not sure this will be a killer product.

  2. So in other words, 25% of iPhone owners in the US are likely to get a product that we don’t know all the details about? That sounds like tens of millions to me at a minimum of $350 a pop. So conservatively maybe $2 billion dollars on the front end of things without even a killer app?

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