“Apple’s ‘The Song’ holiday ad has managed to pretty universally tug heartstrings, in keeping with its usual practices for this time of year, but the product story contained therein is one of a creative workflow that involves most of Apple’s current product lineup,” Darrell Etherington reports for TechCrunch.
“A new behind-the-scenes video the company has just published shows that Apple’s cutting edge tech was paired with some very early recording gadget antiquities to come up with the ad’s movie magic,” Etherington reports.
Read more in the full article here.
MacDailyNews Note: Apple’s finished 90-second spot:
Apple debuts new Christmas ad: ‘The Song’ – December 15, 2014