Apple CEO Tim Cook met privately with Jesse Jackson regarding diversity

“Apple CEO Tim Cook met privately with Rev. Jesse Jackson on Monday, the civil rights leader told USA TODAY,” Jessica Guynn reports for USA Today.

“‘I am impressed with him and the conversation,’ Jackson said in an interview on Tuesday,” Guynn reports. “‘He has a real vision for Apple and he sees the value in inclusiveness.’

Guynn reports, “In a statement, Apple spokeswoman Kristen Huguet said: ‘Apple is deeply committed to diversity within our company and the advancement of human rights around the world. We had a productive meeting with Rev. Jesse Jackson and we value his input. We look forward to working with him, our employees, customers and other stakeholders as we look for ways to do more.'”

Read more in the full article here.

MacDailyNews Take: Next week, for an encore, Tim’s going to meet with the heads of all Five Families regarding “security.”

Related articles:
Apple, Amazon refuse to release federal diversity data – December 8, 2014
Apple adds Vice Presidents, more diversity to Executive Leadership Team – August 15, 2014
A message from Apple CEO Tim Cook on diversity – August 12, 2014
Tim Cook: Apple will release diversity data ‘at some point’ – July 9, 2014


      1. I would not group Jackson with Sharpton. The latter has horrible deeds in career, and the former, while not being saint at all, is genuine civil rights leader with history that comes from 1960s and civil right marches with Doctor King.

        1. Marching with the great Dr. King is MORE of a reason to despise his present day shakedowns, lining his pockets and wearing silk suits in the holy name of racial justice — one smooth operator.

          Once pure in purpose — now goes after the big money companies and the high profile press. You don’t see it?!?

          Charlton Heston also marched and played a pivotal role with the good doctor in the Washington movement of civil rights. He NOBLY went on to defend Second Amendment freedoms for a 501C without profiteering.

          The reverend is no Dr. King.

        2. Well if that isn’t a conflated argument, I don’t know what is.

          Jackson is a fraud. He and Sharpton and people forcing “diversity” and screaming racism at every turn do nothing but crap all over what MLK stood for and died for. They’ve perverted his message into something despicable,

        3. Not the message, but what they do. However, Jackson is less despicable than Sharpton. He is probably corrupt in his personal financial interests, but otherwise he conveys the message and he did not derail civil rights campaign credibility in way that Sharpton did.

          Of course, ideally, new, untainted leaders should come. I am not know anyone else, unfortunately.

        4. That didn’t stop Jesse Jackson from shaking down Budweiser to give his sons a valuable distributorship.
          Next thing you know, the Jackson family will have an Apple store.

  1. Oh please though Tim, Jesse Jackson, Al Sharpton and their ilk are NOT true representatives of racial issues, they are disingenuous racial ambulance chasers who consistently fail to call out bad behavior but acquiesce to low minded rage instead of clarifying the situation at hand – however it goes. They do themselves and others no favors.

    Sadly the best Black leader is no longer with us. All the rest have mostly been clumsy publicity seeking pretenders. But even so-called “white” America is short on decent leaders these days.

      1. What is most annoying about the majority of your posts, is you sanctimoniously assume you know what we are all thinking and what is best for our lives.

        Don’t speak for anyone, except yourself, grasshopper …

        1. Hmm. I’ll think about that.
          In the meantime, I’d say that the posts on MDN show a bit of a lack of empathy towards the poor, so it wasn’t much of a stretch to say that the typical MDN commenter would have been against minimum income, a full social safety, universal healthcare, and the like. Those were the kinds of things MLK was starting to work on. Do you really disagree with me and my educated guess about how most MDN commenters would feel about those plans? Come on.

    1. I whole heartedly wish that people would quit focusing on a tiny amount of skin pigment that separates them. The time has come to focus on the virtues, qualities and choices that we all share. There are no virtues that any one group has command of and we need to all develop our characters equally.

  2. I think that was more of a photo op. Nothing meaning can ever come from meeting with Jackson. The task at hand is to now go ahead with tackle the real issues causing the diversity disparity.

    1. Yeah, like how can we encourage people to acquire sufficient education and talent to command higher pay. Protesting doesn’t help and creates nothing but animosity on both sides. The US lacks scientific-minded members of society that can contribute to our ingenuity and creativeness, not janitors that carp about wanting higher pay when anyone off the street can readily step into that job. Go home Jesse “Hijack”son and stop extorting money from successful people and companies just so you can continue to live the high life while helping no one.

      1. When discussing diversity, the argument that there are enough minorities qualified to diversify the workforce is a lie. Like I said before, stop meeting with Jessie Jackson, or subscribing to racist myths as to why this problem exist and deal with the real issues to find solutions to this problem.

  3. Tell Jesse that there will be more diversity when more women and Americans of color enroll on Science, Technology, Engineering and Mathematics programs at the University level. Apple does not hire many with degrees in Sports Management, Dance or African-American Studies. Not trolling, but take a walk over to the Engineering School at the local college- it is diverse, but not Jesse Jackson diverse.

    Without a degree in demand, you will not be working at Apple. Plain and simple.

    1. We know that Tim can be a hard-nosed and successful businessman. Perhaps he has a heart and a vision that extends beyond immediate tech issues to society as well. It may be that Tim sais exactly what you have suggested. Having identified a problem, perhaps they discussed possible solutions. There are many creative ways that Apple could enhance career pathways. Off the top of my head, I could suggest education, internships, assistance with start up, venture capital. There are many existing models to choose from that have been assets to other tech companies or industries.

      These things need not be a drain on resources at all to make a significant difference.

      Think different.

      1. There are a number of Professional fraternities in Engineering with active programs to encourage more women to pursue careers in STEM. Maybe they could be extended to underrepresented minorities.

        It should be noted that Apple GIVES the developer software and makes a treasure trove of developer documentation available to anyone with an internet connection and a workable Macintosh.

        Nothing stopping young African American men from downloading Developer Tools and reading the extensive Apple library online. If a kid can memorize the words to a complex rap they can memorize the stuff needed learn anything.

    1. Precisely.

      I have posted along the same lines many times. It is not good business to wear politics on your sleeve. Steve understood this and appealed to ALL customers.

      If Tim keeps this up the number of disenfranchised customers will continue to grow.

  4. I agree stop with the politics. Apple stores are heavily biased in the gay lgbt etc etc staffing. Who cares just fix what’s broken ( like iTunes Siri etc etc.) and make stuff that works. Stop vying for time “person” of the year. Just shut up and run apple without the social engineering bs.

  5. Maybe the good reverend could help other companies after he finishes with Apple. Three examples:

    1) Lack of Hispanic representation in professional baseball.

    2) Lack of Black representation in professional basketball.

    3) Lack of White representation in professional hockey.

    That should keep him busy.


  6. like I posted yesterday,
    perhaps Diversity Advocates should focus instead on pushing their followers to get an education in the fields they want?

    as I said take Caltech:

    “Caltech undergraduate stats:
    White: 30%
    Asian : 43%
    Minority: 14%
    others (international, mix) make up the rest.”

    (tech colleges all around the country show similar stats, perhaps with fewer Asians but more whites but very low African Americans and Hispanics. seriously do Asian americans a vastly smaller minority with near zero political clout vs. African Amerians or Hispanics have an ‘easier’ time getting qualified to enter a top tech U? Don’t flame me I’m not racist, I’m just point out the reality of the stats )

    Apple etc can’t hire certain groups to reflect the population numbers because those certain groups DO NOT WANT TO PURSUE AN EDUCATION IN THOSE FIELDS.

    Jesse Jackson should actually serve USA better to say something like this : “You want the job, get off your butt and get the Education. Get a top degree in a hot field from MIT , Yale, Caltech and I GUARANTEE you can find a job…. ”

    but of course Jackson etc will NEVER say that as logical as it is as it will PISS OFF HIS SUPPORT BASE.

    it’s all b.s….

    1. Try getting off your butt and going to Caltech if you are a D student in Ferguson. The opportunity to become a good student is not distributed evenly. You need the right environment. Humans sat on their butts for 300,000 years, with all of our inborn potentials and capacities, before anyone got off their butts and did anything new. My point is this is not easy, and yes big institutions have to step up to try to help.

      1. Like i said “seriously do Asian americans a vastly smaller minority with near zero political clout vs. African Amerians or Hispanics have an ‘easier’ time getting qualified to enter a top tech U”

        “You need the right environment. ”

        so american Asians magically got the right environment?

        man, you guys got the loser mentality.

        I came to North america when I was young. In my original country the POLICE and ARMY were shooting people of my ethnic group. They killed 500 in my home town. The girl who would become my wife slept with SHOES ON so that she could run with her family…

        I came to N.America (I didn’t have refugee or political help but went through the normal immigrant process ) I got a A- average in college and was the top student in the faculty . Because of my grades I got a scholarship to do my masters when a visiting professor saw my stuff (a masters which I couldn’t take as I had to work). In college I slept on the floor , didn’t have a TV etc. Later when I wanted computer skills and couldn’t afford a PC (those were the days when top computers cost thousands of dollars, not to mention software ) I traded work (i.e WORK for FREE) to be allowed to use the offices computers to brush up my skills at night ( I self taught myself Photoshop, Illustrator, Quark Express etc) . I studied in the office from closing to midnight or later , walked across CENTRAL PARK New York to save subway money (shit i looked so poor I wouldn’t get mugged – but thinking back I was probably stupid ), HOUSE SAT for someone so i didn’t have to pay rent (classy apartment near central park with a doorman) and later became an Art Director in my twenties. I semi retired in my thirties and went to live on an island and now I have fully paid off house a 2 blocks from the beach, two cars , near a million in the bank and no debt.

        1. Thanks for your story, it was illuminating. I get that you came from a troubled background; it’s nice to see that it lead to the development of resilience (if not empathy, but hey, that pyramid’s harder to climb than academia). Environments differ so some people don’t have such a positive push out of their misfortunes.

          Some hard environments are stagnating. If you don’t know about this I strongly suggest that you do some reading or watch some Lifetime programming. It is incorrect to assume that because you got through something (out of your own specialness) other people are entirely fault-worthy for not doing the same.

          There are many sources of strength that people draw on to get through the rigors of achievement (combativeness?). Some people get emotional help from close family ties. Other people work hard for the narcissistic lift. Some people don’t have the above reasons to stretch higher, including many minorities. There is a public interest in not letting that continue, vs. letting people get what they deserve.

          People slowly change over time. Perhaps in a few decades it might embarrass you that you once posted angry comments on a story about the racial divide taken seriously by a public figure (as I might be embarrassed about being unkind to you about it).

        2. “Perhaps in a few decades it might embarrass you ”

          dude, I didn’t start off talking about myself but I get replies here implying that I don’t know anything about barriers. (I’ve posted at MDN for years but never really talked about my background)

          I originally posted with stats and facts: Caltech and Georgia Tech (below). But you guys don’t come back with me with facts and refute my argument (that certain ethnic groups aren’t interested in studying tech and so it’s hard for tech companies to employ people to reflect the ethnic mix of the population — but instead you state suppositions and imply stuff like I don’t understand how hard things can be and that I have no ’empathy’.

          Beside my NBA example (below) imagine if Asians and Whites started a campaign to say that HIP HOP (a billion dollar business) is not ‘ethnically diverse’ that record companies should hire a lot more Asian and White hip hop artists to reflect population stats … If they suggested that people would laugh “what ? Do those people have the skill, the education etc to do good Hip Hop? If so fine, if not no way am I going to to offer them a contract… “.

          NOTE: i never said certain ethnic groups were ‘more stupid’ or anything like that , my whole argument is that some groups aren’t interested in certain fields and College stats back this up.

          kerepes you sound like a intelligent moderate person and i do not wish to fight with you. I have no intent to be ‘racist’ but I am interested in ‘fair’ — forcing tech companies to hire against college stats is not ‘fair’ as qualified people (like asians) would be discriminated against. How would you feel like if you were Asian and didn’t get the job although you had better qualifications because of ‘diversity’ initiatives (already a lot of top colleges have discriminations against asians as too many of them apply for certain fields — I have seen actual notices , college entry forms that state that if you are asian it would be very hard to get in. They state that college diversity rules put a limit. ).

    2. Bogus stats. We have other schools that are turning out minority STEM graduates. I pray my son don’t have any of you making the hiring decision when he finish him degree. It’s you people the give power to Jesse Jackson. This mentality itself is a diversity issue.

      1. I’m not saying there are no african american college grads, I’m saying when you talk about EQUIVALENT QUALIFICATIONS in certain fields like tech there are way more grads from other ethnic groups.

        Georgia has high number of of African americans (30.5%) and small number of Asians (3.2%) yet Georgia tech’s profile is this:

        Georgia Institute of Technology student profile:

        20% asian, 7.1% African american.

        Looking at all these tech school numbers there is no way that a tech company can hire (EQUALLY QUALIFIED) workers to accurately represent the country’s ethnic diversity in some fields like advanced engineering (as I expounded in my first post).

  7. Poor Apple has lost its way. IOS 8, Apple TV, Killing Aperture, A map app that lets you only go to one place and now this… Very sad, sad indeed… Jackson is a race baiter, He shouldn’t have anything to do with Apple as much as Sharpton shouldn’t be anywhere near the white house…

  8. I hope Jesse raised the issue of the dysfunctional IMAP email application in Yosemite, now hosing enterprise users and sys admins for two product cycles despite perma-smirked Federighi standing on the stage with Cook and promising it would be fixed.

  9. Spending time with a race baiter. Nothing like forced “diversity” as well. Jackson is a piece of crap scam artist and does nothing but profit from racism. Shame on Apple and shame on Tim Cook.

  10. I’d say this is the first step by Tim Cook that I am truly disappointed in. Jesse and Al and their ilk do not represent the advancement of the minority races. Their interest is self serving on all levels and Tim C should be able to rise above this. Tim C. needs to pledge to hire races in the ratio that they receive qualified degrees, and turn a bright light on Jesse and Al not helping to focus their minority constituents on leaving the basketball courts and street corners to apply themselves in a STEM based education

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