“Let there be no question, Apple had better be developing a marketing roadmap to promote Apple TV,” Mark Reschke writes for TGAAP. “Beyond Gene Munster’s near obsession with the mythical Apple TV + HDTV combo idea, Apple needs to start implanting the currently shipping Apple TV into the consciousness of would-be buyers’ minds now, or risk losing the content-streaming-war to more aggressive rivals.”
“A recent report reveals Apple slipping in the streaming market. Parks Associates research shows that in less than one year Google’s $35 USD Chromecast TV dongle moved up into second place, pushing Apple TV down a spot to third,” Reschke writes. “The streaming content competition for Apple TV has arrived in full force.”
“Apple’s marketing of the device has been all but invisible since original launch in 2007. Since its release, Apple has not delivered a single television commercial for the device,” Reschke writes. “Meanwhile, Google has been actively advertising Chromecast during many college and pro football and basketball games. Google has driven Chromecast into the consciousness of the consumer, making it the top-of-mind device when considering a streaming solution for the living room. Unfortunately, Apple has sat idly by, watching Google rapidly stealing away Apple TV’s, and even Roku’s, marketshare.”
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