BofA Merrill Lynch ups Apple price target on very strong iPhone 6/Plus demand

“Consumers have taken to Apple’s iPhone in droves since it was released in September, but demand may be stronger than some on Wall Street were expecting,” Chris Ciaccia reports for TheStreet. “Couple iPhone demand with the potential that the Apple Watch will surprise to the upside, and 2015 could be a banner year for the world’s largest company. ”

“Bank of America Merrill Lynch analyst Wamsi Mohan sees is that way after he boosted his price target on the stock to $130 on the back of raising iPhone estimates in fiscal 2015 to 200 million, up from 195 million, because of strong demand for both the iPhone 6 and iPhone 6 Plus,” Ciaccia reports. “”

“In addition to strengthening demand for the new iPhones, of which Apple sold more than 10 million in the first weekend it was available, Mohan believes the Apple Watch could sell many more units than Wall Street is expecting,” Ciaccia reports. “Mohan estimated that Apple will sell 22.9 million Watch units in calendar year 2015 and 38.5 million in calendar year 2016…”

Read more in the full article here.


  1. Interesting that Deutche Bank downgraded Aapl today; has absolutely nothing to do with them helping Apple on their stock repurchase program, allowing buyback at lower prices before January 2015 earnings?

  2. Apple is selling iPhones and iPhone Plus models as fast as they can make them. Even 10 1/2 weeks after they initially started shipping the online store still shows a 7 – 10 *business day* ( 1 1/2 to two weeks in the real world) delay between ordering one and getting it. Many Apple stores sell out their entire inventory/allocation of every 6/6+ model every day and most sell out most days.

    At this rate Apple will catch up with demand (as I would define it: every Apple store as at least one of each 6/6+ model at the end of every day and the online store has them as “ships same day”) sometime in late January or early February.

  3. I can only imagine how stocks like Amazon or Google would react to all the upgrades Apple is getting. You’d probably be seeing $25 share price jumps all week long. Apple did get a $.25 share price jump so all those target price upgrades aren’t going to waste.

    I guess that’s what happens when the manipulators are in control of the stock market. The hedge fund managers will keep saying profitless stocks now will have the most growth potential in the future while Apple can only go down because iPhones have no future growth left.


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