“Previously apps that were free to download from the iOS and Mac App Stores were labelled ‘free‘. The button to trigger the download now reads ‘get,'” Ewan Spence reports for Forbes. “To be clear, there is no change in the operation of the button, no app or game has been deleted, just the language has been tweaked.”
“The word ‘free‘ has powerful connotations, and while it would be strictly correct to say ‘free’ as the short-form of ‘free to download, with in-app purchases available’, the European Commission was not happy with the labelling of freemium apps as free, in what could be seen as a bait and switch model,” Spence reports. “Strictly speaking, the change is only required in the EU, but Apple has implemented the change from ‘free’ to ‘get’ worldwide (reports Re/Code), although ‘free’ remains in the name of many top lists (such as ‘ Top Free Apps for iPhone’).”
Read more in the full article here.