Vantiv, Inc., a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, and VeriFone Systems, Inc. announced today the launch of their “Secure Your Future Today” campaign to ensure merchants are ready for current and future payment technologies, including Apple Pay.
“The future is now,” said Donald Boeding, president of merchant services at Vantiv, in a statement. “And that means merchants of all sizes require terminals that support a broad range of current and future payment technologies. Together, with our campaign partner VeriFone, we will be able to help thousands of merchants upgrade their payment hardware so they can quickly support vital technologies like Apple Pay and EMV.”
With consumer demand for Apple Pay set to rise and the EMV liability shift coming in 2015, merchants have only a short period to upgrade their terminals to meet consumer growing expectations and to provide an enhanced and more secure payments experience at the point-of-sale. Together, Vantiv and VeriFone have created a superior value position for merchants of all sizes.
“The inclusion of NFC technology in iPhone 6 and iPhone 6 Plus is a big step forward for the use of smart devices in commerce,” said Shan Ethridge, vice president and general manager, North America Financial Services Group, VeriFone. “Today, every NFC-enabled VeriFone terminal has the capability to support Apple Pay. Together with Vantiv, we can ensure merchants have the platform they need for both EMV card payments and secure, NFC-based commerce. This competitive offering will unlock the potential for exciting new experiences between merchants and consumers.”
For the campaign, VeriFone is providing an unmatched line of NFC-ready and EMV-compliant hardware and software, including the VX 520 – a rugged countertop device with a powerful processor and expandable memory to handle encryption, decryption and fast processing.
For more information on this campaign: http://info.vantiv.com/Apple-Pay#.
Source: Vantiv, Inc.
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