“Apple’s Mac business, now 30 years old, just had its best three months in history,” Dan Frommer reports for Quartz. “Apple shipped 5.5 million Macs last quarter, up almost 1 million units—a 20% increase—from the year before.”
“How did it happen? On Apple’s earnings call yesterday, CFO Luca Maestri noted strong back-to-school sales, and growth—46% year-over-year—in emerging markets,” Frommer reports. “‘We now gained market share for 33 of the last 34 quarters,’ he said. Later, CEO Tim Cook noted that Mac sales were up 54% in China. ‘It was just an absolutely blow-away quarter,’ he said. ‘It will result in our highest market share since 1995.'”
“Apple’s recent efforts to make Macs work better with iPhones and iPads should help [sales] some, too—namely its new ‘Continuity’ and ‘Handoff’ features that make it easier to switch between Macs and iOS devices for messaging, e-mail, web browsing, and even phone calls,” Frommer reports. “Apple’s unique ability to tightly integrate hardware and software—both in individual devices and across its product line—remains one of its biggest strengths versus rivals like HP, Samsung, and Google.”
Read more in the full article here.
MacDailyNews Take: Something Steve Jobs may not have considered: What if “milking the Mac for all its worth” ends up yielding an endless supply of milk because “the next great thing” turns out to be the Macintosh?
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