Apple’s Mac surge: 2015 could be even bigger

12 years ago

“The massive iPhone sales that Apple announced this week as part of its quarterly earnings are impressive but not shocking,” Michael Endler writes for InformationWeek. “But best-ever Mac sales? In a quarter in which the PC market shrank overall? That was a surprise.”

“Macs supplanted iPads to move up to number two, behind iPhones, in Apple’s revenue chain. Granted, iPad sales slid 12.5% relative to last year — but Apple still sold 12.32 million tablets during the quarter, a sum that exceeds the quarterly PC sales of all but the top two vendors, Lenovo and HP,” Endler writes. “Even with iPad revenue down, it’s no small feat for Macs to have pulled ahead.”

“As strong as Mac sales have been in 2014, 2015 could be even bigger. Apple will continue to enjoy the benefits of its new pricing strategy throughout the holidays. Then, sometime in the first half of 2015, the company will likely introduce its long-rumored MacBook Air with Retina Display. Unless Apple goes truly gonzo with pricing, strong sales will surely follow. MacBook Pros are also due for a more substantial refresh, having received relatively mild spec bumps in 2014.,” Endler writes. “Macs have become more common in the enterprise over time, with BYOD efforts accelerating Mac growth in recent years. In a recent InformationWeek survey of 330 business technology professionals, 32% of respondents indicated their organizations support OS X. Windows PCs still outnumber Macs in many of these environments, but with Windows 10 still many months away, the conditions might be right for Macs to expand even more.”

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