“Five weeks after Apple unveiled its bigger iPhone models — the iPhone 6 and 6 Plus – the tech giant unveiled its latest tablet version and upgrades to its iMac desktop computer on Thursday,” Laurie Kulikowski reports for TheStreet.
Here’s what analysts said about Apple:
Andrew Uerkwitz, Oppenheimer (Outperform: $115 PT): Apple introduced new models for its tablet and desktop PC products. We are most impressed with the iPad Air 2, which received significant upgrades across all key aspects (CPU, wireless, camera, size, sensor, and fingerprint). We see iPad Air 2 as the big winner and believe it has the potential to invigorate tablet sales over time. The other notable takeaway is the surprising 5K display on the new 27-inch Mac. We are interested to see its impact on 4K TV, and consumer perception of high performance, higher resolution displays. Bottom line: the technology gap between this year’s product launches (phone/tablet/PC) and last year’s is more significant than we anticipated, ultimately providing a deep bench for future launches. Maintain Outperform and $115 PT.
Brian White, Cantor Fitzgerald (Buy; $123 PT): In our view, the iPad makes an excellent gift and yesterday’s refresh with the iPad Air 2 and iPad mini 3 that includes the addition of a third color (i.e., gold) and Touch ID, bodes well for demand this holiday season. We also expect these new gold iPads to be met with strong demand during the Chinese New Year in early 2015. Although Apple may not have surprised the market with the products that were announced yesterday, we believe the thinness of the iPad Air 2 was a major surprise given that Apple had already reduced the thickness of the original iPad Air by 20% compared to the prior iPad iteration. During the hands-on session, we took the iPad Air 2 for a test drive, and we found the device to be “insanely” thin.
More analysts’ reactions to Apple’s announcements in the full article here.