With Apple Watch looming, Pebble slashes price of smartwatch to $99
“Pebble announced Tuesday it is cutting the price of its smartwatch from $150 to $99, while the fancier Pebble Steel will dip to $199,” Brett Molina reports for USA Today. “”
“‘It doesn’t revolutionize your life,” says Pebble CEO Eric Migicovsky of his company’s smartwatch. “It’s meant to be something that you can slap on your wrist and make things better one little bit at a time,” Molina reports. “A lot has changed in the smartwatch market this year. Apple… revealed the Apple Watch during an event earlier this month. The device starts at $349, and will launch next year.”
“Migicovsky says it’s ‘wonderful’ to see several new entrants in the smartwatch market, but says they’re not aiming to compete with Apple Watch,” Molina reports. “‘We set out to make an affordable and accessible product,’ he says. ‘Apple has definitely taken a lot of what makes Pebble great, but they’ve created much more of a luxury product.'”