“Whatever problems a handful of users have had with their new iPhones bending, Apple insists that its quality assurance standards are rigorous, and that any problems people have had are extremely rare events,” CNBC reports.
“Apple went further this afternoon, inviting a CNBC reporter into its testing lab to see the machines it uses to test its products,” CNBC reports. “The iPhone 6 is ‘the most tested product we have ever done,’ said Dan Riccio, head of engineering. The phone was tested 15,000 times before being released, he said.”
CNBC reports, “The company also reiterated that only 9 people have complained about the phone bending.”
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Direct link to video here.
“I saw four tests performed in Apple’s labs, just a few blocks away from the main building of its sprawling Cupertino campus, which I’ve outlined below,” Lauren Goode reports for Re/code. “These are just a few steps the company says it takes; the short tour didn’t include tests around display strength, water-resistance or other wear and tear benchmarks.”
“First was the ‘sit test.’ Dan Riccio, Apple’s senior vice president of hardware engineering, says this test is the one that is most relevant for customers with concerns about the phones bending in pockets. There are three parts to the sit test. The first part simulates a typical user sitting down on a hard surface, the second simulates someone sinking into something softer like a couch, and finally there’s what Riccio calls a ‘worst-case’ tests, where someone would have a phone in their pocket and sit down on a hard surface at an angle,” Goode reports. “Riccio says the company cycles through these, ‘thousands of times.'”
Read more about the tests and see photos of the test in the full article here.
MacDailyNews Take: Okay, who took over Apple PR and started to actually do, you know, effective public relations?
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]