“This weekend I spent some time watching college football and some of the NFL,” E. Werner Reschke writes for T-GAAP. “I always find it fascinating to see who is spending big bucks to advertise in this expensive sports-drama space”
“This weekend I saw a few commercials for the Surface Pro 3… One Samsung ad explained how the iPhone 6 Plus 5.5″ screen is no big deal because Samsung had such a device in 2012. And then there was the Google Now commercial, where Google’s digital personal assistant is asked how long Kuala bears sleep (up to 18 hours according to Google Now — if you’re curious),” Reschke writes. “What is similar between all these ads is that they are all contrasting their products and services against Apple products and services… all three companies are saying the same thing, ‘Me too! Me too!'”
“What these ads all miss, is in all three areas, ultrabooks, tablets and smartphones, they fail to truly give a reason to buy their product instead of Apple’s. If I were to follow Microsoft, Samsung and Google’s recommendations, I’d have three different vendors to deal with — and three different ways of doing things, with no seamless integration at the fundamental level,” Reschke writes. “Eventually I would run into some particular thing each of them has executed differently and therefore conflicts arise. When I stick with Apple, I get the one thing that none of these companies can deliver: 100% integration.”
Read more in the full article here.
MacDailyNews Take: Ah, the sweet, sweet smell of outmoded wannabes’ desperation!