“Apple Watch is not a product from a tech company, and it will not be understood, at all, by the tech world,” John Gruber writes for Daring Fireball. “Apple creates and uses technology in incredible ways. The Apple Watch may prove to be the most technologically advanced product they’ve ever built. But again: Apple is not a tech company, and Apple Watch is not a tech product.”
“One thing that is absolutely clear, to me at least: when Tim Cook said the starting price is $349, that’s for the aluminum and glass Sport edition. My guesses for starting prices: Apple Watch Sport (aluminum/glass): $349 (not a guess); Apple Watch (stainless steel/sapphire): $999; Apple Watch Edition (18-karat gold/sapphire): $4,999,” Gruber writes. “The Apple Watch Edition is solid 18-karat gold, not gold-plated. I confirmed this with Apple last week. You can feel it when you try one on: the stainless steel watch is noticeably heavier than the aluminum Sport one, and the gold Edition models are noticeably heavier than the stainless ones.”
“Apple is taking on the entire hundred-dollar-and-up watch industry at once, with a range of models and prices that span the gamut from $349 to $10,000 or more. They never even mentioned the word ‘smartwatch’ last week, just ‘watch,’ and never once even acknowledged any competition from the tech industry,” Gruber writes. “(Nor does the word ‘smartwatch’ appear anywhere on Apple’s website.) The only comparisons Apple is making are to the traditional watch industry, and their prices are going to reflect that, I believe.”
Tons more in the full article – recommended – here.
MacDailyNews Take: Boy, we hope Apple Watch Edition starts at least at $4999! $9999 would be even better! The higher then number, the greater the shitstorm from those who just do not get it.
Can Apple disrupt the luxury watch industry with a $10,000 Apple Watch? – September 17, 2014
Jean-Claude Biver: ‘The Apple Watch cannot compete at all with European watches’ – September 15, 2014
What the Apple Watch says about Apple – September 15, 2014
Tim Cook of Apple Watch battery life: ‘You’ll want to charge them every night’ – September 12, 2014
Old school watch makers don’t get Apple Watch – September 12, 2014
Apple Watch, the world’s first real smartwatch, will be a massive hit – September 9, 2014
Apple iWatch designer Jony Ive: Switzerland is in deep shit – September 4, 2014