“‘Doctors love their iPhones,’” says Dr. Nate Gross, the co-founder of Doximity. (Doximity’s essentially a LinkedIn for doctors.) ‘We’ve seen them take screenshots of their favorite iPhone apps, like medical calculators, to share and compare,’ Dan Diamond reports for Forbes. “And the iPhone 6, with its activity sensors and fitness features, should only ‘inspire and excite’ doctors even more, Gross adds.”
“Doximity currently reaches more than 300,000 doctors, and Gross says the user base is fairly representative of all U.S. doctors. ‘We’ve seen roughly 85% of physicians using an iPhone,’ Gross says,” Diamond reports. “Within six weeks of the iPhone 5′s launch, it had already surpassed the iPhone 4 to become the most popular Apple device among Doximity physicians. According to Doxmity’s calculations, that iPhone 5 adoption rate was four times faster than the general population.”
“Doximity expects a similar adoption curve with the iPhone 6, predicting that about 35% of its physician users would adopt the iPhone 6 within the first six weeks of launch,” Diamond reports. “iPhone 6′s larger screen could help doctors when sharing relevant clinical images or even when browsing medical journals… Meanwhile, the iPhone 6′s new Health app — and Apple’s new HealthKit software platform — could lead to an explosion of health care-related mobile applications.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Edawrd W.” for the heads up.]
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