“Investors are nervously awaiting the Sept. 9 event Apple will be hosting,” Ryan Jones writes for Seeking Alpha. “While rumors suggest that the products unveiled at this event could be significant, AAPL has lost 3.4% just this past week, with investors taking profits and fearing that expectations may not be met.”
“While the web is buzzing with rumors of the new iPhone 6 and or multiple iPhone 6 varieties with larger screens, there’s a lot for investors to be excited about besides their feature product,” Jones writes. “Apple’s successes are usually synergistic, explaining why their product categories continue to keep their premium pricing and avoid commoditization. Buying into the Apple ecosystem allows customers to do more as adding iProducts increases overall value to each of the individual products.”
“his synergy is a lot of why Apple doesn’t need to be first to market with new product categories in order to eventually dominate (at least with respect to profits) that category. It also explains why expectations are so high for an Apple wearable device, which colloquially has come to be known as the iWatch,” Jones writes. “An iWatch has the potential to leverage existing capabilities built into other iOS devices, while finally making sense of some that are clunky on devices that reside in pockets or a bag most of the time.”
Read more in the full article here.