“Apple Inc has invited top fashion editors and bloggers in unprecedented numbers to its Tuesday launch gala, further evidence that the iPhone maker is preparing to take the wraps off a smartwatch,” Christina Farr reports for Reuters. “A smartwatch would represent Chief Executive Officer Tim Cook’s first real new product since taking the baton from Steve Jobs. Several fashion media editors told Reuters they received invitations for the first time to an annual September product-launch, which they took as confirmation of a wristwatch in the wings.”
“‘I assume it’s because they are unveiling a wearable,’ said Lea Goldman, features and special projects director for Marie Claire magazine, a first-time invitee. ‘This suggests Apple is serious about tapping into the fashion world, which often sits on the sidelines,'” Farr reports. “Last month, the company hosted what it called a “first-of-its-kind event” at an Apple Store in New York to showcase fashion and retail apps to a group of style editors, according to an invitation seen by Reuters.”
Farr reports, “‘It confirms that they have a play in wearables and that they want to appeal to the fashion world, and not just technology consumers,’ said Lauren Indvik, editor in chief for Fashionista and another first-time invitee.”
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