comScore: Apple gains U.S. smartphone share ahead of iPhone 6

comScore today released data from comScore MobiLens, reporting key trends in the U.S. smartphone industry for July 2014. Apple ranked as the top smartphone manufacturer with 42.4 percent OEM market share.

Smartphone OEM Market Share
173 million people in the U.S. owned smartphones (71.8 percent mobile market penetration) during the three months ending in July, up 3 percent since April. Apple ranked as the top OEM with 42.4 percent of U.S. smartphone subscribers (up 1 percentage point from April). Samsung ranked second with 28.4 percent market share, followed by LG with 6.4 percent, Motorola with 5.7 percent and HTC with 4.7 percent.

Top Smartphone OEMs 3 Month Avg. Ending Jul. 2014 vs. 3 Month Avg. Ending Apr. 2014 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

Smartphone Platform Market Share
Android held 51.5 percent market share, followed by Apple with 42.4 percent (up 1 percentage point from April), followed at a great distance by beleaguered Microsoft with 3.6 percent, beleaguered BlackBerry with 2.3 percent and virtually nonexistent Symbian with 0.1 percent.

Top Smartphone Platforms 3 Month Avg. Ending Jul. 2014 vs. 3 Month Avg. Ending Apr. 2014 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

Source: comScore, Inc.

Related article:
Yankee Group: iPhone ownership in the U.S. will top Android by 2015 – April 26, 2013

4 Comments

    1. Globally, likely yes. They do make (and sell) $200 cheapo crappy “Galaxy” devices for the developing world (as well as for cheap prepaid in US, such as Cricket, MetroPCS, Boost, etc). In America, they are clearly behind iPhone, even with those cheapo $200 (and lower) prepaid devices.

      Android still has larger market share, with all other makers added to the total, however. Not that it really means all that much when most of the money (and profits) for everyone (hardware makers, developers, consumers, content providers) is still solidly in iOS

      1. Apple’s low global market share does have a negative affect on Apple’s stock valuation. Low market share is always used to discredit the strength of the iOS platform and I’m sure investors believe it. There is always the talk of emerging markets and how Apple has no presence in the BRIC market and therefore no growth potential. This is being said constantly. So in a way it does hurt Apple shareholders but it has no effect on Apple as a company. Revenue and profits speak for themselves no matter what the analysts say.

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