comScore today released data from comScore MobiLens, reporting key trends in the U.S. smartphone industry for July 2014. Apple ranked as the top smartphone manufacturer with 42.4 percent OEM market share.
Smartphone OEM Market Share
173 million people in the U.S. owned smartphones (71.8 percent mobile market penetration) during the three months ending in July, up 3 percent since April. Apple ranked as the top OEM with 42.4 percent of U.S. smartphone subscribers (up 1 percentage point from April). Samsung ranked second with 28.4 percent market share, followed by LG with 6.4 percent, Motorola with 5.7 percent and HTC with 4.7 percent.
Smartphone Platform Market Share
Android held 51.5 percent market share, followed by Apple with 42.4 percent (up 1 percentage point from April), followed at a great distance by beleaguered Microsoft with 3.6 percent, beleaguered BlackBerry with 2.3 percent and virtually nonexistent Symbian with 0.1 percent.
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
Source: comScore, Inc.
Yankee Group: iPhone ownership in the U.S. will top Android by 2015 – April 26, 2013