September 9th: A new milestone in Tim Cook’s tenure as Apple’s CEO

“This Labor Day weekend sits about midway between two anniversaries: Tim Cook assumed the CEO mantel a little over three years ago – and Steve Jobs left this world – too soon – early October 2011,” Jean-Louis Gassée writes for Monday Note. “”

“And, in a few days, Apple will announce new products, part of a portfolio that caused one of Cook’s lieutenants, Eddy Cue, to gush Apple had the ‘best product lineup in 25 Years,'” Gassée writes. “Uttered at last Spring’s Code Conference, Cue’s saeta was so unusual it briefly disoriented Walt Mossberg, a seasoned interviewer if there ever was one. After a brief pause, Walt slowly asked Apple’s exec to repeat. Cue obliged with a big I Ate The Canary smile – and raised expectations that will soon meet reality.”

“After three years at the helm, we’ll soon know in what sense Tim Cook ‘owns’ Apple” Gassée writes. “For having broken Steve’s creation, for having created a field of debris littered with occasionally recognizable remains of a glorious, more innovative, more elegant past. Or for having followed the spirit of Steve’s dictum – not to think of what he would have done – and led Apple to new heights.”

Much more in the full article here.

MacDailyNews Take: No pressure, Tim.

Related articles:
September 9th: The beginning, or the beginning of the end, of Apple’s Tim Cook Era – August 31, 2014


  1. After all the whooping and hollering has subsided, if all we have is some fully anticipated tweaks, updates, boring flat sissy icons, bigger screen options, and a wrist strap that monitors heart beats, then he’s done. All those things already crowd the shelves of every electronics outlet in the world. The Apple faithful will stand in long lines to get them, then what?

    I do, however, have high hopes for a new Apple TV – the possibilities for that could offer a real transformation and maybe even “revolutionary” to remind us of the old days.

    1. Funny the same boring tweaks, whooping, hollering nitwitticisms we get from every armchair analyst like Jay who like to pretend their voice matters. Who’s every word is like a veiled threat to Apple from whom they insist better deliver the goods, like an impatient temper tantrum prone juvenile.

      Give it a rest until we see what’s announced why don’t yah? There are also other sites better suited to your conscious & enthusiastic application of Apple pessimism. It’s wasted here.

    1. Remember: He “teaches” at a “university” that uses those innovative Dell boxes. Many of us who worked at Apple in the years surrounding the iPod phenomenon have houses we dub “an iPod house” because they were built on the rewards derived from creating an MP3 player — one of those “things already crowd[ing] the shelves of every electronics outlet in the world.” So, yeah, it’s quite laudable to do all those things he says will lead to the dismissal of Steve’s hand-picked successor.

  2. Not all of MDN’s takes are very funny..but this one was hilarious.. No pressure indeed.

    Apple USUALLY follows a predictable pattern. The new product is at first greeted with a mix of doubt, concern, and curiosity followed by early adopters, followed by a period of relative quiet as developers come to see what can be done, followed by a wave of apps, and purposes to which that new device can be put, followed by a mounting surge of buying, followed by overhyped expectations by wall street, followed by beating their expectations. Repeat.

  3. Tim Cook was never the visionary at Apple. He is the guy who was more the nuts and bolts guy who made the trains run on time. He has been very good at that and hopefully he continues to make sure every execution is done properly but really the vision for new products was passed from Steve Jobs to Apple in its entirety.

    All the articles of doom and gloom regarding Apple and Mr. Cook are just ridiculous. I just don’t see other CEO’s being escorted out the door by the press when the financials are so good. All seems to point to pump and dump.

    1. I think that’s a good point which is under-reported.

      Steve was a visionary, but wasn’t concerned with the nuts and bolts of the company. And as the years took their toll he developed a team to do the visionary stuff in his stead. Tim isn’t the product visionary but keeps the company running spectacularly and the visionary teams funded and happy.

  4. I’d love to see Tim Cook shut up all the a**holes who doubt his ability as Apple’s CEO. No one will be able resurrect Steve Jobs so I wish they’d stop comparing the two. If Apple’s wearable device becomes a highly successful product then I think Tim Cook will have more than proved his ability to competently run Apple.

  5. what Apple seems to be trying to do now is much more complicated than things in the past.

    For example they are trying to create an eco system so that your info can work seamlessly with all your devices and tying them to apps and third party equipment (like via Healthkit). This complex eco system which would also be a foundation for a great ‘wearable’ device like a (possible) iWatch. Apple needs to get OS, hardware, apps, third party accessories , cloud servers etc all to work properly. This all seems much more complicated than say creating the first Macbook Air.

    But all this current complexity is great as it WIDENS THE GAP between Apple and it’s competitors. Look how how hard Samsung is struggling just to create it’s own OS Tizen, imagine the next step how even harder it would be for it to create a successful fully functioning eco system

    If Cook and Team needs time to get this right, fine.

    (I bet you one of the reasons for the negative press is their competitors sweating and desperately doing their underhanded astro -Turfing negative press campaign stuff ).

    btw as I an investor I support Cook’s flaming at the hedge fund guy about not everything like creating stuff for the Blind is ROI.

  6. Don’t forget that initial reaction to the first iPod was rather ho-hum and there were many that were unimpressed with the first iPad. First impressions often don’t reflect the success an item will later have.

    The introduction of the iPhone was an exception. The only people that weren’t impressed with that presentation were the ones that didn’t watch it.

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