Apple may have purchased Beats just in time

“A new report from Juniper Research says the digital music industry will experience slow growth in revenue over the next five years, from $12.3 billion this year to $13.9 billion in 2019,” Dennis Sellers writes for Apple Daily Report. “Looks like Apple bought Beats Music just in time.”

“Now that the Apple acquisition of Beats is complete, the head of Beats’ subscription-music service will oversee the iTunes Radio efforts, according to reports,” Sellers writes. “This could be a very good thing for Apple.”

“By acquiring Beats Music, a $10-a-month streaming service, Apple puts another music option alongside iTunes Radio, a free ad-supported offering Apple launched last September,” Sellers writes. “[Beats Music former CEO Ian Rogers], a former Yahoo executive, will run both teams ‘to create cohesion in Apple’s streaming-music options,’ according to the Wall Street Journal.”

Read more in the full article here.

Related article:
How Jimmy Iovine, Dr. Dre and Ian Rogers could transform Apple’s tech culture – June 6, 2014

4 Comments

  1. I don’t quite understand this article. Is he saying was just in time for Beats investors, because growth is now projected so slow for medium term? Or is he saying it was just in time for Apple investors because, well I’m not sure???

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