“Apple Inc., which has struggled in emerging markets because of the price of its new iPhones, has devised a strategy for India that’s starting to pay off: It’s pushing older models that offer cachet at affordable prices,” Bianca Vázquez Toness reports for Bloomberg. “The iPhone 4, which was released in the U.S. in June 2010, is still available. So is the iPhone 4s that went on sale in October 2011.”
“‘You flaunt an iPhone, but you don’t flaunt an Android,’ said Punit Mathur, a 42-year-old vice president of a digital media company who switched to a new iPhone 4s from a Nexus 4,” Toness reports. “An iPhone 5s that would cost 53,500 rupees ($874) is too expensive, ‘but the 4s is still an upgrade,’ he said.”
“‘Once Apple has fully proven this model in India, you’re going to see them roll it out to other markets,’ said Ken Hyers, an analyst with Strategy Analytics in North Carolina. ‘Particularly Brazil, Russia, Indonesia, the other large emerging markets where they want to gain market share,'” Toness reports. “Apple’s approach in India has helped it build traction in a country where 225 million smartphones will be sold this year, said Brad Rees, chief executive officer of London-based Mediacells, a marketing company. Apple, the fifth-largest vendor in India, more than doubled sales there in the first quarter to 325,000 iPhones from a year earlier, according to researcher Canalys.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “BillD” for the heads up.]