“The recording of the ‘Comcast Rep from Hell‘ has now been listened to more than 5 million times, sparking a conversation about the largest player in the nation’s cable industry,” Adrianne Jeffries reports for The Verge. “That debate is a timely one: Comcast is in the process of acquiring the second-largest cable provider, Time Warner Cable, and both companies are plagued by notoriously low customer-satisfaction ratings.”
“The Verge interviewed more than 100 Comcast employees in an effort to explain the company’s lousy reputation,” Jeffries reports. “We heard the same stories over and over again: customer service has been replaced by an obsession with sales, technicians are understaffed, tech support is poorly trained, and the telecommunications behemoth is hobbled by internal fragmentation.”
Read the full horror story here.
MacDailyNews Take: This, like the awful computers before Macintosh, horrid cellphones before iPhone, and laughable tablets before iPad, is an industry that’s ripe for disruption (not to mention, gone sideways with greed). How long can the content gatekeepers keep Apple at arms length?
Apple has an Everest-sized pile of money. We suggest they use some of it to start the screws turning.