“The biggest names in the technology world generally had humble beginnings – many were started in garages or basements and gradually grew into the powerhouses we know today,” Ben Woods reports for TNW. “But with technology now one of the largest business sectors, how can the demands of finding or building ‘homes’ for fast-paced technology companies be married with the sometimes glacial pace of architectural practice and construction?”
“Whether a company is building a bespoke HQ, leasing an existing building or repurposing a different structure entirely, the only constant remains the growing need to find a way in which the speed of property provision can match the speed of the technology industry as a whole,” Wood reports. “In a boom-and-bust industry, as technology has tended to be, matching supply with demand can be a tricky task.”
“Despite the fact that technology moves at a mighty pace, the very biggest companies still want a modern day ‘castle’ as their headquarters; a physical epicenter of operations that acts as a metaphorical statement for the world. A ‘we’re here and we’re not going anywhere’ played out in concrete and curves,” Wood reports. “Apple’s upcoming ‘Spaceship’ Campus 2 development is one highly-visible (in every sense) case in point.”
Read more in the full article here.
Slow news day?
Not only a slow news day, but another link to a clap trap article by7 a no name blogger. This is not news
I disagree. I found the article rather interesting.
It is a sad but often true finding that whenever companies build themselves OTT, palatial HQ building, the completion of the project is often followed by a steady decline.
Apple being AAPL, they will break the mould, as always.