“Ford Motor Co. is deploying iPhones for corporate use to employees worldwide, scoring a win for Apple Inc. as it seeks to lure more corporate customers,” Craig Trudell and Keith Naughton report for Bloomberg. “The second largest U.S. automaker will replace BlackBerry Ltd.’s smartphones with iPhones for about 3,300 workers by the end of this year, Sara Tatchio, a Ford spokeswoman, said today in an interview. About 6,000 more employees will receive iPhones over the next two years, replacing flip phones, she said. Ford is hiring a mobile technology analyst whose main focus will be to oversee the “global deployment of corporate iPhones,” the company said in an online job posting.”
“‘We are going to get everyone on iPhones,’ Tatchio said. ‘It meets the overall needs of the employees because it is able to serve both our business needs in a secure way and the needs we have in our personal lives with a single device,'” Trudell and Naughton report. “Having all employees on the same smartphone will improve security and simplify information technology management, Tatchio said. Ford is making ‘no extra investment’ to convert to iPhones, other than the cost of replacing the devices, she said.”
Trudell and Naughton report, “The switch to iPhones by Ford, which has about 181,000 employees worldwide, is a blow to BlackBerry and Chief Executive Officer John Chen, who has sought to turn around the company by prioritizing software-based services for corporations as its smartphone sales slump.”
Read more in the full article here.
MacDailyNews Take: Who’s scoffing now, DingleBerry?
How many more shots to the head can the BlechBury zombie take?
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
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