“Apple is close to buying the Pandora-for-talk-radio app Swell, according to multiple sources,” Liz Gannes reports for Re/code. “The deal is worth about $30 million, these sources say.”
“[Swell’s] iOS app compiled various podcasts and shows and stitched them into personalized streams,” Gannes reports. “Despite Swell’s simple UI that lended itself to in-car listening, as well as high engagement among fans, the app had trouble finding a lot of users. As part of the deal, the Swell app is to be shut down this week.”
Gannes reports, “Swell had been beta-testing an Android app, but never released it to the public.”
Read more in the full article here.