“Apple’s iPhone is poised to impress yet again,” Shara Tibken reports for CNET.
“On paper, things shouldn’t look so rosy. This is an “off” quarter for Apple, still months away from releasing a buzz-generating new iPhone. Several top-tier smartphones have debuted in the last few months, and competition has never been stiffer even as the market is slowing,” Tibken reports. “Yet Apple keeps chugging along.”
“Analysts, on average, expect Apple to report it sold 35.9 million iPhones when it posts its fiscal third-quarter results after the market close on Tuesday, according to a calculation by Fortune. That represents a 15 percent increase over its results from a year ago,” Tibken reports. “‘Strong iPhone demand at the end of the product cycle speaks to high loyalty rate of the Apple ecosystem,’ said Katy Huberty, a Morgan Stanley analyst who estimates that Apple sold 39 million iPhone units in the period, above the consensus.”
“Apple’s results and its commentary on Tuesday will shed some light. Regardless, the iPhone will again be the key contributor to the quarterly results for the Cupertino, Calif., company, traditionally representing more than half of its total revenue,” Tibken reports. “Analysts polled by Thomson Reuters expect Apple to post earnings of $1.23 a share and revenue of $37.9 billion for the period ended in June. In April, Apple projected sales of $36 billion to $38 billion.”
Read more in the full article here.
Loyalty aside, large sales numbers for top of the range iPhones says to me that large numbers of people don’t know when new models are coming out. It’s one thing to upgrade every two years because you want to, but why miss out on a new model for the sake of a few months?
Two things are going on here:
1. Because the latest iPhone (the 5s) has never been cheaper.
If you have the mentality that being one year behind is no big deal….. You wait just before Apple releases the new phone and buy the 8 to 9 month old device at a cheap price. The same will happen for the iPhone 6. “Some” people are thinking, “wow great phone, I’ll buy that in about 9 months”.
2. Some are catching on to just how great the iPhone 5s really is. Seeing that the new models will be bigger, this is the last chance to get a phone that is “phone” sized. People may not want a big phone.
So, what is the definition of phoned sized, yours? Lol
With the sudden explosion of 5C sightings over the last 3 months, I think they’ll surprise significantly to the upside.
Of course the majority of quality buyers are not following what apple does at every turn. That view is only portrayed by Anal-Cysts and click mongers.