“Say what you want about Apple’s ambitious Your Verse campaign for the iPad Air, but one thing you won’t see in it is any device from any competitor,” Rene Ritchie writes for iMore.
“Like all of Apple’s ads of late, it focuses exclusively on showing us what we can do with the technology in our hands, from the tops of mountains to the bottom of the sea. Samsung, on the other hand… well… where to begin?” Ritchie writes. “I realize rewarding negative attention seeking just reaffirms that kind of marketing model, but I also realize media needs to not just be consumed but digested.”
“Time was AMOLED had tons of compromises, including goofy pentile subpixels on large displays, overblown saturation, and decreased lifespan of blue elements. The technology has come a long way since then,” Ritchie writes. “However, Apple obviously doesn’t think it’s come far enough to be deployed at iPad scale yet. Instead, they’re sticking with in-plane switching LCD with LED backlight, a whopping 62% of which were reportedly manufactured by… wait for it… Samsung.”
Read more, and see the ads, in the full article here.
MacDailyNews Take: May the wall of pain coming Samsung’s way be excruciating and all-emcompassing.
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