“Apple CEO Tim Cook is ‘uninspiring’ [NYT] and making Apple ‘more like most other companies,’ [WSJ] or so two recent profiles suggest,” Aaron Pressman writes for Yahoo Finance. “And Cook’s biggest challenge is to find a new product that can “move the needle” and increase Apple’s $171 billion of revenue significantly, both articles agree.”
“But although the two profiles contain a ton of fascinating detail and news tidbits (such as Cook’s search for new board members), neither captures what Cook is actually doing – or needs to do — to boost Apple’s business and share price,” Pressman writes. “In reality, Cook is taking Apple in new strategic directions, making it more difficult for competitors to follow. He is also focusing on areas that will boost profits – the key to Apple’s share price trends, both up and down – as much as revenue. And while new products may be important, Cook is pursuing just the sort of steady improvements that have historically been the key to Apple’s biggest gains.”
“Cook is also taking Apple in directions that will be hard for any of its rivals, including Google, Microsoft and Samsung, to follow,” Pressman writes. “At the company’s recent developer conference, Apple focused on improving integration among its various devices, with everything from photos to text messages flowing seamlessly from iPhone to iPad to Mac. Health and home automation features will link customers’ lives even more deeply with Apple devices. And new software features and tools will make it somewhat harder for app developers to replicate their offerings on other platforms.”
Read more in the full article here.
[Thanks to MacDailyNews Readers “Brawndo Drinker” and “James P.” for the heads up.]
Related articles:
Apple’s iOS 8, OS X Yosemite ‘Continuity’ threatens Microsoft’s Windows – June 30, 2014
All-Apple product users have a distinct advantage over others with seamless Continuity – June 5, 2014
OS X Yosemite first look video: Handoff – June 5, 2014
Why Apple’s Continuity for Mac, iPad, and iPhone is great for investors – June 4, 2014
Continuity: Apple is now moving in new directions and beyond where Steve Jobs might have gone – June 3, 2014
At WWDC 2014, Apple unleashes thermonuclear war against Android – June 3, 2014
Why developers are going nuts over Apple’s new ‘Swift’ programming language – June 3, 2014
Apple just delivered a knockout blow to Android with iOS 8 – June 2, 2014
Xcode 6 features resizable device simulators, paving way for iPhones with new screen sizes – June 2, 2014
WWDC 2014: Apple sets the scene for its next decade – June 2, 2014
Apple unveils new versions of OS X and iOS, major iCloud update with iCloud Drive – June 2, 2014
Apple’S WWDC news bores investors, not developers – June 2, 2014
Apple’s HealthKit aims to unite wearables and fitness apps – June 2, 2014
Apple releases iOS 8 SDK with over 4,000 new APIs – June 2, 2014
Apple unveils iOS 8, the biggest release since the launch of the App Store – June 2, 2014
Apple announces OS X Yosemite for Macintosh – June 2, 2014